Paid Social Strategist

Freelance Paid Social Strategist

Start: ASAP

Contract: 2-week sprints initially, with intent to extend

Day Rate: £300–£350/day

Location: London

Hybrid (3 days in office)

A fast-growing DTC start-up in the art space is looking for a commercially focused Creative Strategist to lead paid social content efforts. This is a short-term freelance role for someone with strong experience in Meta and TikTok Ads, creative ideation, and content that drives sales.

Key Responsibilities:

• Own and execute a high-performing paid content strategy
• Lead ideation and direction of scroll-stopping ad creatives
• Collaborate with internal teams to refine based on performance
• Run creative sprints, test, and iterate quickly
• Benchmark against market trends and analyse top-performing content

Skills & Experience

• 2+ years in creative/performance roles (agency or DTC brand)
• Strong understanding of what performs on Meta & TikTok
• Commercial thinker with a performance-first mindset
• Confident creating and optimizing ad concepts
• Basic editing skills (Cap Cut, Premiere, Figma)
• Scrappy, fast, and research-driven approach

Location & Workplace Policy

• Hybrid working policy, 3 days in the office

If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk or connect via LinkedIn: Ellen O’Mahony

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/