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- Tasks: Manage online media campaigns, reporting, and client communication in a fast-paced environment.
- Company: Join Major Players, a leading digital talent agency committed to diversity and inclusion.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Gain hands-on experience with exciting clients and develop your skills in online media.
- Qualifications: One year of experience in a similar role with strong analytical and communication skills.
- Other info: Work in Central London, collaborating with a dynamic team in a supportive culture.
The predicted salary is between 24000 - 27600 £ per year.
Are you a detail-oriented, ambitious, and digitally savvy Account Executive looking to grow your career in online media? Do you thrive in a fast-paced environment and enjoy collaborating with clients to achieve their marketing goals? If so, we have an exciting role for you!
Major Players are partnering with a reputable media agency to recruit for an Online Account Executive. This position is vital to the Account Management team in the successful planning, execution, and reporting of online media campaigns. This is a fantastic opportunity to gain hands-on experience across a variety of digital channels and work with interesting clients.
About the Role:
Reporting to an Account Manager and working closely with an Account Director and Head of Online, you will be involved in all aspects of online campaign management. While core responsibilities include reporting, trafficking, and campaign setup, this role offers exposure to online planning and buying across social media, programmatic advertising, display, email, and more.
This is a client-facing role, requiring a confident communicator who is organised, proactive, and eager to learn and develop their skills in the dynamic world of online media.
Job summary:
- Campaign Reporting: Manage weekly reporting dashboards and produce ad-hoc performance reports. Progress to handle more complex reporting requirements as your experience grows. Participate in client calls to review performance and provide updates.
- Campaign Setups: Efficiently and accurately set up campaigns across various platforms, often under tight deadlines.
- Search Advertising Platforms: Assist with the setup and activation of paid search campaigns, including keyword research, ad copy uploads, and budget/date setting. Review existing campaigns and implement best practices.
- Paid Social Platforms: Set up campaigns, including targeting, ad copy, and budget management. Review and optimise existing campaigns.
- Trafficking: Take ownership of trafficking requirements, including documentation and platform setup. Liaise with relevant partners on campaign implementation.
- Tracking: Coordinate on the implementation of tracking codes with guidance from senior team members.
- Campaign Management & Optimisation: Support budget management and ensure campaigns stay within allocated spending limits. Ensure timely campaign launches and troubleshoot any issues. Collaborate on ongoing campaign management and optimisation, adhering to best practices. Proactively analyse campaign performance, identify trends, and contribute observations for team discussion. Assist in generating strategic insights and recommendations to improve campaign efficiency. Liaise with media partners to ensure agreed-upon delivery and collaborate on optimisations and advanced reporting.
- Campaign Planning / Buying: Support the team with research, audience data analysis, and keyword research. Assist in briefing media owners and compiling audience and buying details. Review past campaign performance to inform future planning decisions. Maintain a strong understanding of media plans and ensure their accuracy.
- Client Liaison: Communicate with clients regarding media reporting, creative assets, and other campaign-related elements. Collaborate on maintaining accurate and up-to-date deliverables documentation.
Skillset required:
- Be analytical, independent & ambitious, with a strong desire to learn and develop your skills in online media.
- Proven track record of accurately and successfully reporting paid media campaigns and demonstrating strong campaign setup skills. At least one year of experience in a similar role.
- Good understanding of KPIs, target audiences, attribution, tracking, and measurement.
- Exceptional attention to detail and strong organisation skills.
- Demonstrated client management abilities.
- A confident communicator with excellent written and verbal skills.
- A self-starter who is proactive and takes initiative.
Salary: £30-33,000 per annum + company benefits.
Office requirements: Hybrid working, 2 days per week in their office based in Central London.
Online Account Executive employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Account Executive
✨Tip Number 1
Familiarise yourself with the latest trends in online media and digital marketing. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the online media space. Attend industry events, webinars, or join relevant online communities. Building connections can lead to valuable insights and potential referrals for the Online Account Executive role.
✨Tip Number 3
Prepare to discuss specific examples of your past campaign management experiences. Be ready to highlight how you’ve successfully reported on campaigns, managed budgets, and optimised performance, as these are key aspects of the role.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you would approach tracking and measuring campaign success. Show that you understand KPIs and can contribute to strategic insights that improve campaign efficiency.
We think you need these skills to ace Online Account Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in online media and account management. Use keywords from the job description, such as 'campaign management', 'reporting', and 'client liaison' to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital media and your ambition to grow in this field. Mention specific examples of past experiences where you successfully managed campaigns or collaborated with clients.
Showcase Your Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've used data to inform campaign decisions or improve performance. This is crucial for the Online Account Executive role.
Highlight Communication Skills: Since this role involves client interaction, make sure to highlight your communication skills. Provide examples of how you've effectively communicated with clients or team members in previous roles.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Analytical Skills
As an Online Account Executive, you'll need to demonstrate your analytical abilities. Be prepared to discuss how you've successfully reported on paid media campaigns in the past and share specific examples of how your insights led to improved campaign performance.
✨Prepare for Client Interaction
This role involves direct communication with clients, so practice your communication skills. Think about how you would explain complex campaign metrics in a simple way and be ready to discuss your experience in managing client relationships.
✨Familiarise Yourself with Digital Channels
Make sure you have a solid understanding of various digital channels like social media, programmatic advertising, and email marketing. Research recent trends and be ready to discuss how these platforms can be leveraged for effective online campaigns.
✨Demonstrate Proactivity and Initiative
The job requires a self-starter attitude. Prepare examples of times when you've taken the initiative in previous roles, whether it was optimising a campaign or suggesting new strategies. Show that you're eager to learn and grow within the online media landscape.
