At a Glance
- Tasks: Lead UGC strategy and manage creator relationships for a women's health brand.
- Company: Fast-growing challenger brand in the women's health and wellness space.
- Benefits: Ownership of key functions, exposure to creative and performance marketing.
- Other info: Based in London with flexible remote work options.
- Why this job: Join a mission-driven brand and shape the future of creator-led marketing.
- Qualifications: Experience in UGC programmes and strong relationship management skills.
The predicted salary is between 45000 - 55000 £ per year.
Join a fast-growing challenger brand in the women's health and wellness space as they scale their creator-led marketing engine. This is a hands-on strategist role for someone who lives and breathes UGC - combining a sharp eye for what makes content perform with the ability to manage a growing roster of creators across paid and organic channels.
Key Responsibilities
- Own the end-to-end UGC strategy across paid and organic - from creator sourcing and briefing through to content delivery and performance tracking.
- Manage relationships with a roster of creators, negotiating deliverables, usage rights, and turnaround timelines.
- Identify emerging creators, formats, and cultural moments worth testing ahead of the curve.
- Translate paid creative learnings into organic content strategy and vice versa, maximising output from every asset.
- Partner closely with the wider creative and performance team to brief, review, and iterate on creator content at pace.
- Track and report on UGC performance (hook rate, CTR, CVR, engagement) to continuously sharpen the creator strategy.
Skills & Experience
- Proven experience running UGC or creator programmes.
- Strong track record sourcing, briefing, and managing relationships with content creators at scale.
- Comfortable working with performance data to inform creative and creator decisions.
- Experience working within a fast-paced, high-growth consumer brand or agency environment.
- Excellent communication skills - confident negotiating with creators and briefing internal stakeholders alike.
Personal Attributes
- Genuinely plugged into culture, creators, and what makes content resonate.
- Highly organised, able to manage multiple creator relationships and deadlines simultaneously.
- Commercially minded, with an instinct for what drives performance as well as engagement.
- Motivated by purpose-led, mission-driven brands.
Salary & Benefits
- Genuine ownership of a growing, business-critical function.
- Direct exposure to both the creative and performance sides of the marketing engine.
- Join a mission-led brand at a high-growth stage.
Location & Workplace Policy
- Based in London 4 days per week in-office, with 1 day flexible/remote.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
UGC Performance Creative Strategist in London employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land UGC Performance Creative Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace UGC Performance Creative Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
