At a Glance
- Tasks: Lead TikTok Shop, build creator networks, and drive sales through innovative strategies.
- Company: Join a fast-growing wellness brand with a commitment to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Work with a leading talent agency dedicated to sustainable change.
- Why this job: Be at the forefront of creator commerce and make a real impact in a dynamic environment.
- Qualifications: Experience in TikTok Shop or creator commerce, strong data analysis skills.
The predicted salary is between 50000 - 70000 € per year.
We’re partnering with one of the UK’s fastest-growing wellness & lifestyle brands to hire a TikTok Shop Lead — a pivotal role focused on building a high-performance creator commerce engine from the ground up. You’ll take ownership of TikTok Shop as a core business unit, developing strategy, building a creator ecosystem, and driving performance through high-volume content, rapid testing, and continuous optimisation.
Key Responsibilities
- Build and scale a high-performing network of TikTok Shop creators and affiliates
- Launch and manage always-on creator programmes, incentives, and partnerships to drive consistent content and sales
- Develop a scalable creator acquisition and retention strategy focused on performance and output
- Own TikTok Shop as a revenue channel, driving GMV growth and commercial performance
- Work cross-functionally with paid media, creative, and e-commerce teams to maximise impact
- Continuously refine strategy based on performance data and platform opportunities
- Enable high-volume content production with a strong focus on testing and iteration
- Track and analyse key metrics including GMV, CPA, ROAS, and content performance
- Implement rapid test-and-learn cycles, scaling what works and eliminating underperformance
Skills & Experience
- Proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Strong background in affiliate marketing, creator ecosystems, or performance-driven influencer strategy
- Deep understanding of TikTok content, trends, and what drives conversion (not just engagement)
- Highly data-driven, with confidence working across GMV, CPA, ROAS, and performance metrics
- Experience managing high volumes of content and fast-paced testing environments
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
TikTok Shop Lead in London employer: Major Players | B Corp™
As a TikTok Shop Lead at one of the UK’s fastest-growing wellness and lifestyle brands, you will thrive in a dynamic and inclusive work culture that prioritises creativity and innovation. The company is dedicated to employee growth, offering opportunities for professional development and a chance to make a significant impact in the creator commerce space. With a strong commitment to diversity, equity, and inclusion, this role not only promises meaningful work but also a supportive environment where your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working in creator commerce or TikTok. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your TikTok skills! Create a portfolio of your best content or campaigns that highlight your understanding of TikTok trends and performance metrics. This will not only showcase your creativity but also demonstrate your data-driven approach to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the wellness brand we’re partnering with. Express your interest in the TikTok Shop Lead role and share how you can add value to their team.
✨Tip Number 4
Apply through our website! We make it super easy for you to find and apply for roles that match your skills. Plus, it shows you’re serious about joining the team. So, don’t hesitate—get your application in and let’s get you that dream job!
We think you need these skills to ace TikTok Shop Lead in London
Some tips for your application 🫡
Show Your Passion for TikTok:When writing your application, let your enthusiasm for TikTok and creator commerce shine through. We want to see how much you love the platform and how you can leverage it to build a thriving creator ecosystem.
Highlight Relevant Experience:Make sure to showcase any experience you have with scaling TikTok Shop or working in creator commerce. We’re looking for specific examples that demonstrate your ability to drive performance and optimise strategies.
Be Data-Driven:Since we’re all about metrics, don’t forget to mention your familiarity with key performance indicators like GMV, CPA, and ROAS. Show us how you’ve used data to inform your decisions and improve outcomes in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest TikTok trends and features. Familiarise yourself with successful creator commerce strategies and be ready to discuss how you can leverage these for the role. Show them you’re not just a user, but a savvy strategist who understands what drives conversions.
✨Bring Data to the Table
Since this role is highly data-driven, come prepared with examples of how you've used metrics like GMV, CPA, and ROAS in your previous roles. Be ready to discuss specific campaigns where you’ve analysed performance and made adjustments based on data insights. This will demonstrate your analytical skills and strategic thinking.
✨Showcase Your Creator Network
Highlight any existing relationships you have with creators or affiliates. Discuss how you’ve built and scaled networks in the past, and share your ideas on how to develop a thriving creator ecosystem for TikTok Shop. This will show your potential employer that you have the connections and know-how to hit the ground running.
✨Prepare for Rapid Testing Scenarios
Since the role involves high-volume content production and rapid testing, think of examples from your past where you’ve implemented test-and-learn cycles. Be ready to discuss what worked, what didn’t, and how you adapted your strategy accordingly. This will illustrate your agility and willingness to innovate.
