At a Glance
- Tasks: Drive conversion through hands-on A/B testing and e-commerce campaigns.
- Company: Join a leading global digital publisher during an exciting growth phase.
- Benefits: Competitive salary, quarterly bonuses, and access to cutting-edge AI tools.
- Other info: Great career progression opportunities as the team expands.
- Why this job: Enjoy the freedom to experiment and make a real impact on subscriber growth.
- Qualifications: 1-3 years in CRO or e-commerce with strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
A leading global digital publisher is looking for a Subscription Marketing Executive (CRO) to drive conversion across its fast-growing subscription business, with plenty of hands-on testing. The business reaches millions of readers worldwide and is investing heavily in its subscription proposition. The team is expanding quickly across international markets, and two new strategic leaders are joining to shape the direction for next year. It’s an exciting time to come on board.
This is a hands-on role at the heart of the Acquisition team. You’ll launch and roll out A/B tests across paywalls, landing pages and subscription journeys on web and app, run your own test roadmap, and lead seasonal e-commerce campaign rollouts like Black Friday.
If you love experimentation, want the freedom to pitch and run your own test ideas, and want to learn faster than you would at a big tech corporate, this is a standout opportunity.
Key Responsibilities
- Plan, build and launch A/B and multivariate tests across paywalls, landing pages and subscription funnels on web and app
- Own and deliver a structured test roadmap, from hypothesis to results and recommendations
- Analyse test performance and report clear, concise insights to stakeholders
- Manage day-to-day testing requests from stakeholders across the business
- Roll out key e-commerce subscription campaigns, including Black Friday and seasonal promotions
- Propose new test ideas with clear rationale to improve conversion and subscriber growth
- Use AI tools in your daily workflow to work faster and smarter
- Support conversion optimisation across multiple international markets
Skills & Experience Required
- 1–3 years’ experience in CRO, experimentation or e-commerce, agency or in-house
- Hands-on experience with at least one A/B testing tool (e.g. VWO, Optimizely, AB Tasty, Purchasely)
- Able to launch and roll out tests independently with minimal hand-holding
- Strong analytical skills and the ability to turn data into clear actions
- Clear, concise communicator who can present results with confidence
- Highly organised, proactive and self-directed
- Publishing or subscription experience is a bonus, but not essential
Why Apply?
- Join a leading global publisher during a period of rapid growth and investment
- Big AI investment, with tools like Claude and Whisper at your fingertips every day
- Freedom to propose and run your own tests, with less red tape than a large corporate
- Quarterly bonus on top of a competitive base salary
- Full training on the testing tool stack
- Real progression as the team expands and new strategic leadership comes in
Subscription Marketing Executive in London employer: Major Players | B Corp™
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StudySmarter Expert Advice🤫
We think this is how you could land Subscription Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Subscription Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
