At a Glance
- Tasks: Lead social media strategy and drive organic growth across major platforms.
- Company: Join a fast-growing AI video platform with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and creative autonomy.
- Other info: Be part of a B Corp™ committed to diversity and inclusion.
- Why this job: Shape the future of social content in a dynamic AI environment.
- Qualifications: Proven experience in product-led social growth and strong creative instincts.
The predicted salary is between 90000 - 110000 £ per year.
We're hiring a Social Media Lead to join a fast-growing AI video creation platform as their Social Lead. This is a senior, strategic role where you'll own the social function, setting the vision, building the playbook, and driving organic growth across LinkedIn, Instagram, TikTok, and X.
You'll be equal parts strategist and creative leader, shaping how a leading AI product shows up across social while managing a team of specialists and creators to execute at pace and scale.
Key Responsibilities- Own social strategy end-to-end, setting clear KPIs and translating performance data into action
- Lead strategy on AI-first, product-led content that turns platform features into high-impact moments for the wider AI/tech community
- Design repeatable content series and launch frameworks that connect social to product moments and demand generation
- Monitor platform trends and cultural shifts closely, moving quickly to test, learn, and iterate
- Lead and develop a team including Paid Social, Community Manager, and Creators
- Set workflows, briefs, and production standards that maintain quality and speed at scale
- Partner with Influencer Marketing and Paid Social teams to extend reach and unlock growth opportunities
- Act as the creative standard-bearer for the team, driving sharper copy, stronger concepts, and higher craft
- Proven track record of driving product-led social growth
- Highly data-driven with the ability to spot what's working early and act on it fast
- Strong trend radar across both cultural moments and AI/tech innovation
- Excellent copywriting across formats — able to distil complex product information into compelling messaging
- Strong creative instincts with an eye for design and a consistent ability to produce scroll-stopping content
- Experience building repeatable content systems, launch frameworks, and scalable playbooks
- A track record of building an engaged audience or community with genuine credibility in the space
- Experience managing creators, partners, and external collaborators to a high standard
- High ownership of social strategy, team leadership, and creative direction for a fast-scaling AI-native brand
- Work at the intersection of AI, product, and social storytelling
- Join a company undergoing a major GenAI transformation, shaping how social content is made
- Collaborative, fast-paced environment with strong creative autonomy
- Hybrid working model
Social Media Lead in London employer: Major Players | B Corp™
Join a dynamic and innovative AI video platform as a Social Media Lead, where you'll have the opportunity to shape social strategy and lead a talented team in a collaborative, fast-paced environment. With a strong commitment to diversity, equity, and inclusion, this company not only champions its employees but also offers a hybrid working model that promotes work-life balance and creative autonomy. Experience significant growth opportunities while being at the forefront of AI transformation in social storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Get your social media game on point! Start by showcasing your expertise on platforms like LinkedIn and Instagram. Share insights, trends, and your thoughts on AI and tech to build your personal brand and attract attention from potential employers.
✨Tip Number 2
Network like a pro! Connect with industry leaders and fellow creatives in the AI space. Attend events, webinars, or even online meetups to expand your circle and get your name out there. Remember, it’s all about who you know!
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out directly to the hiring manager or team members on social media. Show genuine interest in their work and how you can contribute to their vision.
✨Tip Number 4
Keep an eye on trends and be ready to adapt! The social media landscape is always changing, especially in the AI sector. Stay updated on the latest tools and strategies, and be prepared to discuss how you can leverage them in your new role.
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Show Your Creative Side:As a Social Media Lead, we want to see your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and CV. Remember, this role is all about being a creative leader!
Highlight Your Data Skills:We’re looking for someone who’s data-driven, so make sure to include examples of how you've used data to drive social growth in your previous roles. Show us how you can spot trends and act on them quickly!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of your submission and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of LinkedIn, Instagram, TikTok, and X. Research how other brands are leveraging these platforms for AI-driven content and be ready to discuss your ideas on how to elevate the company's social presence.
✨Showcase Your Data Skills
Prepare to demonstrate your ability to analyse performance data and translate it into actionable strategies. Bring examples of past campaigns where you’ve successfully driven growth through data insights, and be ready to discuss how you would apply this to the role.
✨Creative Storytelling is Key
As a Social Media Lead, you’ll need to show off your creative instincts. Prepare a few examples of scroll-stopping content you’ve created or conceptualised. Think about how you can distil complex product information into engaging stories that resonate with the audience.
✨Team Leadership Experience
Be ready to talk about your experience managing teams and collaborating with creators. Highlight specific instances where you’ve set workflows or production standards that improved quality and efficiency. This will show you’re not just a strategist but also a capable leader.
