At a Glance
- Tasks: Lead the CRM strategy for 18+ brands in the UK and US.
- Company: Join a renowned multi-brand hospitality group in London.
- Benefits: Competitive salary, career growth, and a collaborative team environment.
- Other info: Opportunity for progression as the team expands.
- Why this job: Make a real impact in a high-visibility role during an exciting transformation.
- Qualifications: Proven CRM leadership experience and strong technical platform knowledge.
The predicted salary is between 46085 - 56327 £ per year.
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US. This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets. This is a strategic yet deeply hands-on role. You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
Key Responsibilities
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Build and optimise automated customer journeys, segmentation logic and lifecycle programmes
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Oversee campaign delivery in a high-volume environment (managing 10–20+ campaigns weekly)
- Champion multi-market CRM best practice across the business
Skills & Experience Required
- Proven CRM leadership experience, ideally within a multi-brand or high-volume environment
- Strong technical platform knowledge, Salesforce Marketing Cloud, Braze, Bloomreach, or similar enterprise CDP/CRM tools
- Experience with or strong transferable knowledge applicable to Iterable
- Confident bridging marketing and IT teams on data, segmentation and integration requirements
- Multi-market or global CRM experience essential
- Hands-on delivery mindset, comfortable being both strategic and executional
- Hospitality, travel, leisure or multi-brand retail background preferred
Why Apply?
- Own the full CRM ecosystem across a well-known portfolio of brands
- High-impact, high-visibility role at a business going through an exciting period of transformation
- Work in a lean, collaborative team with real ownership and influence
- Strong progression potential as the team grows
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Senior CRM Manager in London employer: Major Players | B Corp™
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StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
