At a Glance
- Tasks: Lead the CRM strategy for 18+ brands in the UK and US.
- Company: Join a renowned multi-brand hospitality group with a dynamic marketing team.
- Benefits: Competitive salary, career progression, and a collaborative work environment.
- Other info: Exciting transformation period with real ownership and influence.
- Why this job: Own a high-impact CRM role that influences millions of customers.
- Qualifications: Proven CRM leadership experience and strong technical platform knowledge.
The predicted salary is between 60000 - 70000 € per year.
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US. This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets. This is a strategic yet deeply hands-on role. You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
Key Responsibilities
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Build and optimise automated customer journeys, segmentation logic and lifecycle programmes
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Oversee campaign delivery in a high-volume environment (managing 10–20+ campaigns weekly)
- Champion multi-market CRM best practice across the business
Skills & Experience Required
- Proven CRM leadership experience, ideally within a multi-brand or high-volume environment
- Strong technical platform knowledge, Salesforce Marketing Cloud, Braze, Bloomreach, or similar enterprise CDP/CRM tools
- Experience with or strong transferable knowledge applicable to Iterable
- Confident bridging marketing and IT teams on data, segmentation and integration requirements
- Multi-market or global CRM experience essential
- Hands-on delivery mindset, comfortable being both strategic and executional
- Hospitality, travel, leisure or multi-brand retail background preferred
Why Apply?
- Own the full CRM ecosystem across a well-known portfolio of brands
- High-impact, high-visibility role at a business going through an exciting period of transformation
- Work in a lean, collaborative team with real ownership and influence
- Strong progression potential as the team grows
Senior CRM Manager in London employer: Major Players | B Corp™
Join one of the UK's most iconic multi-brand hospitality groups as a Senior CRM Manager, where you'll have the opportunity to lead a dynamic CRM ecosystem across multiple brands in both the UK and US. With a strong focus on employee growth and a collaborative work culture, this role offers genuine ownership and influence within a lean marketing team, alongside competitive salary packages and the chance to make a significant impact during an exciting period of transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by diving deep into the company's CRM strategies. Show us that you understand their brands and how you can elevate their CRM game. Tailor your examples to highlight your relevant experience!
✨Tip Number 3
Don’t just wait for the job to come to you! Apply through our website and make sure to follow up. A little persistence can go a long way in showing your enthusiasm for the role.
✨Tip Number 4
Be ready to discuss your hands-on experience with CRM tools. We want to hear about your successes and how you've tackled challenges in previous roles. Bring those stories to life!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience with CRM platforms and any leadership roles you've had, especially in multi-brand environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can bring value to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Technical Skills:Since this role involves a lot of technical detail, don’t shy away from showcasing your knowledge of CRM tools like Salesforce Marketing Cloud or Iterable. We love seeing candidates who are comfortable bridging marketing and IT!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially Iterable. Brush up on your knowledge of Salesforce Marketing Cloud and other similar tools. Being able to discuss specific features and how they can benefit the company will show that you're not just familiar but genuinely interested.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully led CRM strategies in previous roles. Think about how you’ve optimised customer journeys or improved engagement metrics. This is a strategic role, so demonstrating your ability to think big while also being hands-on will set you apart.
✨Bridge the Gap Between Teams
Since this role requires liaising between marketing and IT, be ready to discuss how you've effectively communicated and collaborated with different teams in the past. Share specific instances where you’ve managed data integrations or audience management to highlight your versatility.
✨Prepare for High-Volume Campaigns
Given the fast-paced environment, think about how you’ve handled multiple campaigns simultaneously. Be prepared to discuss your organisational skills and any tools or methods you use to keep everything on track. Showing that you thrive under pressure will resonate well with the interviewers.
