At a Glance
- Tasks: Lead the CRM strategy for a renowned hospitality group across multiple brands.
- Company: Join a top multi-brand hospitality group in London with a dynamic marketing team.
- Benefits: Enjoy a competitive salary, career growth, and a vibrant work culture.
- Other info: Exciting transformation period with opportunities for personal and professional development.
- Why this job: Make a real impact on customer engagement for millions while driving innovation.
- Qualifications: Proven CRM leadership experience and strong technical platform knowledge required.
The predicted salary is between 60000 - 80000 € per year.
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US.
This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets.
You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Champion multi-market CRM best practice across the business
Requirements:
- Proven CRM leadership experience, ideally within a multi-brand or high-volume environment
- Strong technical platform knowledge, Salesforce Marketing Cloud, Braze, Bloomreach, or similar enterprise CDP/CRM tools
- Confident bridging marketing and IT teams on data, segmentation and integration requirements
- Multi-market or global CRM experience essential
- Hospitality, travel, leisure or multi-brand retail background preferred
High-impact, high-visibility role at a business going through an exciting period of transformation.
Senior CRM and Loyalty Manager in London employer: Major Players | B Corp™
Join one of the UK's most iconic multi-brand hospitality groups, where you'll thrive in a dynamic and ambitious work culture that champions innovation and collaboration. With a strong commitment to employee growth, you will have the opportunity to lead a high-impact CRM function while working alongside a talented team in a vibrant London location. Enjoy the benefits of a supportive environment that values diversity and inclusion, ensuring that your contributions are recognised and rewarded as you help shape the future of hospitality across multiple international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and CRM space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM strategies. Show them you’re not just another candidate; you’re someone who understands their business and can bring fresh ideas to the table.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might not be listed elsewhere. Plus, it’s a great way to show you’re genuinely interested in joining our team.
We think you need these skills to ace Senior CRM and Loyalty Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with CRM platforms and any leadership roles you've had, especially in multi-brand environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive performance across multiple brands. Be sure to mention any relevant experience in hospitality or high-volume environments.
Showcase Your Technical Skills:Since this role involves bridging marketing and IT, make sure to highlight your technical expertise with CRM tools like Salesforce Marketing Cloud or Iterable. We love seeing candidates who can dive into the details and understand the tech side of things!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Braze. Brush up on your technical knowledge and be ready to discuss how you've used these tools to drive performance in previous roles.
✨Showcase Your Leadership Skills
As a Senior CRM Manager, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, especially in high-volume environments. Highlight your ability to motivate and develop others while achieving business goals.
✨Bridge the Gap Between Marketing and IT
This role requires you to act as a liaison between marketing and IT. Be ready to discuss your experience in integrating data and managing audience segmentation. Share specific instances where you’ve successfully navigated these two areas to achieve results.
✨Emphasise Multi-Market Experience
Since this position involves working across UK and US markets, prepare to talk about your experience in multi-market CRM strategies. Discuss how you’ve adapted campaigns for different audiences and what you’ve learned from those experiences.
