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- Tasks: Manage and optimise programmatic campaigns using top DSPs like DV360 and Amazon DSP.
- Company: Join a leading international media agency known for data-driven advertising solutions.
- Benefits: Competitive day rate, hybrid working model, and flexible remote options.
- Other info: Freelance role with quick start; great opportunity for career growth.
- Why this job: Make an impact with audience-led strategies and enhance your skills in a dynamic environment.
- Qualifications: Experience in programmatic campaigns and strong analytical skills required.
We’re working with an international media agency with a strong reputation for helping brands connect with highly targeted audiences through data-led advertising solutions. They’re looking for an experienced Programmatic Manager to join the team on a freelance basis. This is a hands-on role for someone who is confident executing audience-led campaigns across leading DSPs and enjoys combining technical campaign delivery with performance optimisation and reporting.
Key Responsibilities
- Set up, launch and manage programmatic campaigns across platforms such as DV360, The Trade Desk and Amazon DSP.
- Build audience-led campaign strategies using first- and third-party audience data.
- Manage bids, budgets and pacing to ensure campaigns deliver against agreed objectives.
- Optimise performance towards CPA, ROAS and other key efficiency metrics.
- Monitor campaign delivery and troubleshoot any performance or tracking issues.
- Coordinate with internal audience and data teams to ensure smooth campaign setup.
- Conduct thorough QA checks prior to launch, including advertiser and partner ID verification.
- Produce campaign reporting and actionable insights for internal and client stakeholders.
Skills & Experience
- Proven experience managing hands-on programmatic campaigns across major DSPs.
- Strong understanding of audience targeting, segmentation and data-driven media planning.
- Experience optimising campaigns against performance metrics such as CPA and ROAS.
- Confident managing budgets, pacing and campaign troubleshooting.
- Strong analytical and reporting skills with the ability to turn data into actionable insights.
- Experience working with cross-functional teams including audience, analytics and account teams.
Project Scope & Duration
- ASAP Start / 2-3 days pw / 3 months initially
Day Rate - £300 - £400pd
Location & Workplace Policy - Hybrid working model, with flexibility for remote working
IR35 Status - Outside
Our freelance roles move quickly, so if you’re interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Programmatic Manager in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best programmatic campaigns. Include metrics and results to demonstrate your impact. This will make you stand out when chatting with potential clients.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting freelance roles, including this Programmatic Manager position. The quicker you apply, the better your chances of landing that gig!
We think you need these skills to ace Programmatic Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with programmatic campaigns. We want to see how your skills align with the role, so don’t hold back on showcasing your expertise in DSPs like DV360 and The Trade Desk!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision making, we recommend you include specific examples of how you've used analytics to optimise campaigns. Share those success stories that demonstrate your ability to turn data into actionable insights!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Bullet points can be your best friend here!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the quickest way for us to get your credentials and availability. Plus, it shows you’re keen on joining our team. Let’s get started!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your DSPs Inside Out
Make sure you’re well-versed in the platforms mentioned in the job description, like DV360 and The Trade Desk. Brush up on their features, strengths, and any recent updates. This will show your potential employer that you’re not just familiar with the tools but are ready to hit the ground running.
✨Showcase Your Campaign Successes
Prepare specific examples of past programmatic campaigns you've managed. Highlight how you optimised performance against CPA and ROAS, and be ready to discuss the strategies you used to achieve those results. This will demonstrate your hands-on experience and analytical skills.
✨Understand Audience Targeting
Since audience-led strategies are key for this role, come prepared to discuss how you’ve built and executed audience targeting strategies using first- and third-party data. Be ready to share insights on how you segment audiences and tailor campaigns to meet their needs.
✨Be Ready to Troubleshoot
Expect questions about how you handle campaign issues or tracking problems. Think of a few scenarios where you successfully identified and resolved performance issues. This will showcase your problem-solving skills and ability to work under pressure, which is crucial for this role.