Marketing CRM Lead in London

I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a 12-month fixed-term basis. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success.

They are looking for an experienced Head of Marketing to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact.

Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business.

• Brand Strategy and Evolution: Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups.
• 360 Campaign Leadership: Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement.
• Campaign Measurement and ROI: Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team.
• Social Media and Content: Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes.
• Property Marketing: Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments.
• Marketing Partnerships: Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences.

A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI — from brief through creative, execution and reporting.

• Multi-Site Business Background: Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams.
• Brand Ownership: The depth and confidence to own a brand — evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale.
• Strong commercial rigour: Around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders.
• Qualifications: Degree in Marketing, and/or CIM/IDM qualified preferred.

Location & Workplace Policy: Hybrid working, 3 days per week on-site. Contract: 12 months fixed-term to start early August with structured handover. Salary: £85,000 - £95,000 per annum plus bonus. Benefits include 25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more!

If you would like a confidential chat about this role or your next career move, then please send your CV to Jodie. Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.