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For Companies At a Glance
- Tasks: Lead brand strategy and multi-channel campaigns for a high-growth consumer business.
- Company: Join a dynamic, consumer-facing business in Central London with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, and generous holiday plus wellness perks.
- Other info: Exciting opportunity to influence a large team and drive significant commercial success.
- Why this job: Make a real impact on brand evolution and customer engagement in a fast-paced environment.
- Qualifications: Proven experience in multi-channel marketing and strong leadership skills required.
The predicted salary is between 85000 - 95000 £ per year.
I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a 12-month fixed-term basis. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success. They are looking for an experienced Head of Marketing to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. This is emphatically not a step-up role. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact.
The Mission
Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business.
Core Responsibilities
- Brand Strategy and Evolution: Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups.
- 360 Campaign Leadership: Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement.
- Campaign Measurement and ROI: Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team.
- Social Media and Content: Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Oversee international social strategies in partnership with third-party agencies.
- Customer Engagement: Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes.
- Property Marketing: Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments.
- Stakeholder and Insight Leadership: Commission and leverage qualitative and quantitative research to steer strategy. Present at trading meetings, influence across Ops, Revenue Management and Digital, and act as the voice of the customer at a senior level.
- Marketing Partnerships: Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences.
The Ideal Profile
- 360 Campaign Experience: A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI — from brief through creative, execution and reporting.
- Multi-Site Business Background: Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams. Residential, hospitality, leisure or retail backgrounds are highly relevant.
- Brand Ownership: The depth and confidence to own a brand — evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale.
- Campaign Measurement: Strong commercial rigour around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders.
- Research and Insight: Experience briefing research agencies and applying qualitative and quantitative insight to shape strategy and demonstrate results.
- Leadership and Influence: A hands-on leader with line management experience, comfortable operating at pace across a large, matrixed business and influencing without authority.
Qualifications: Degree in Marketing, and/or CIM/IDM qualified preferred.
Location & Workplace Policy: Central London. Hybrid working, 3 days per week on-site.
Salary & Benefits: Contract: 12 months fixed-term to start early August with structured handover £85,000 - £95,000 per annum plus bonus. 25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more!
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn.
Head of Marketing in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know about opportunities at companies you're interested in. A personal recommendation can make all the difference.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand, recent campaigns, and market position. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Showcase your leadership skills during interviews. Be ready to discuss how you've led teams and projects in the past, especially in multi-channel campaigns. They want to see that you can hit the ground running!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest in the role can keep you top of mind. Plus, it shows your professionalism and enthusiasm for the position.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand strategy shine through. We want to see how you can evolve a brand and make it resonate with customers across various channels.
Be Data-Driven: Make sure to highlight your experience with campaign measurement and ROI. We love candidates who can back up their strategies with solid data and insights, so don’t shy away from sharing specific examples.
Tailor Your Experience: This role is all about leading a multi-channel marketing team, so be sure to tailor your application to showcase your relevant experience in managing campaigns across different platforms. We want to know how you've made an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity right away!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and recent campaigns. Understand their tone of voice, target audience, and how they position themselves in the market. This will not only show your genuine interest but also allow you to discuss how you can enhance their brand further.
✨Prepare for Multi-Channel Campaign Discussions
Given the emphasis on 360 campaign leadership, be ready to share specific examples of successful multi-channel campaigns you've led. Highlight your approach to measuring ROI and how you’ve used data to inform decisions. This will demonstrate your hands-on experience and strategic thinking.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll need to lead a team effectively. Prepare to discuss your leadership style and how you motivate teams, especially in a fast-paced environment. Share anecdotes that illustrate your ability to influence without authority and drive results across a matrixed business.
✨Engage with Stakeholder Insights
Be prepared to talk about how you've leveraged qualitative and quantitative research in past roles. Discuss how you’ve used insights to shape marketing strategies and engage stakeholders. This will highlight your analytical skills and your ability to act as the voice of the customer at a senior level.