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- Tasks: Lead and optimise digital marketing strategies across multiple channels for a well-known brand.
- Company: Fast-paced consumer brand with a commitment to diversity and inclusion.
- Benefits: Competitive day rate, immediate start, and opportunity to shape impactful marketing strategies.
- Other info: Join a dynamic team in Central London with excellent growth opportunities.
- Why this job: Make a real impact in a hands-on leadership role while driving commercial results.
- Qualifications: Strong experience in paid media, budget management, and cross-channel marketing strategies.
We’re working with a well-known, fast-paced consumer brand looking for a Digital Marketing Lead to step in and drive immediate impact across their marketing function. This is a hands-on leadership role where you’ll take ownership of multi-channel performance, lead a team, and shape strategy across paid media, CRM, and data. You’ll play a key role in delivering commercial results quickly, while ensuring marketing output remains high quality and brand-led.
Key Responsibilities
- Lead and optimise performance across paid media channels, including Google and Meta
- Own and manage marketing budgets, driving efficiency and performance against business targets
- Oversee cross-channel strategy planning, including CRM and email marketing
- Champion data-led decision making, turning insights into actionable strategy
- Lead email and CRM optimisation, including segmentation and automation planning
- Manage and develop a high-performing team, driving accountability and delivery
- Establish clear processes and ways of working to improve operational efficiency
- Partner with senior stakeholders across European teams, communicating strategy and performance clearly
- Collaborate with creative teams and external partners to deliver high-quality output
Skills & Experience
- Strong experience across paid media channels (Google, Meta) with a performance mindset
- Proven ability to manage budgets and drive measurable commercial results
- Experience leading cross-channel marketing strategies, including CRM and email
- Data-driven approach with the ability to translate insights into clear actions
- Experience with email platforms and customer segmentation strategies
- Strong stakeholder management and leadership experience
Project Scope & Duration
Immediate start, running through to the end of July
Day Rate
TBC
Location & Workplace Policy
Central London
IR35 Status
Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Digital Marketing Lead in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing. Include case studies of successful campaigns you've led, especially in paid media and CRM.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven decision-making skills. Be ready to discuss how you've turned insights into actionable strategies in past roles. This will show potential employers you’re the right fit for leading their marketing function.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience with paid media channels like Google and Meta, and showcase any leadership roles you've had in the past. We want to see how you can drive performance and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Talk about your data-driven approach and how you've turned insights into actionable strategies in previous roles. We love a good story!
Showcase Your Achievements: When detailing your experience, focus on measurable results. Did you manage a budget that led to increased ROI? Did your email marketing strategy boost engagement rates? We want to see numbers that demonstrate your impact in previous positions.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Channels
Make sure you brush up on your knowledge of paid media channels like Google and Meta. Be ready to discuss specific campaigns you've worked on, what strategies you implemented, and the results you achieved. This shows you’re not just familiar with the platforms but can also drive performance.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've turned insights into actionable strategies, especially in CRM and email marketing. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Leadership Experience Matters
Since this role involves managing a team, be ready to share your leadership experiences. Discuss how you've developed high-performing teams, driven accountability, and established clear processes. Highlight any specific challenges you faced and how you overcame them.
✨Engage with Stakeholders
Think about your experience working with senior stakeholders and how you communicated strategy and performance. Prepare examples that showcase your ability to collaborate effectively and ensure everyone is aligned. This will show you can navigate the complexities of cross-functional teams.