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- Tasks: Lead CRM initiatives across Email, Push, and SMS for a global fashion brand.
- Company: Join an iconic fashion retailer with a vibrant community of over 10 million.
- Benefits: Enjoy up to 40% brand discount, free gym access, and structured learning support.
- Other info: Dynamic role with genuine progression opportunities in a culturally relevant brand.
- Why this job: Make a real impact in a pivotal growth phase while shaping customer loyalty programmes.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder management skills.
The predicted salary is between 40000 - 50000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices
4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred)
Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp)
Strong analytical skills, able to turn data into commercial insight and recommendations
Excellent stakeholder management and presentation skills in complex, cross-functional organisations
Join an iconic, culturally relevant brand at a major transformation moment
Full ownership of CRM across retention, loyalty and multi-channel
Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more
Structured L&D support and genuine progression opportunity
CRM Project Executive in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Project Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by researching the brand's values and recent projects. Show us that you’re not just another candidate but someone who genuinely cares about the brand and its mission.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your achievements and how they relate to the role. We want to see how you can make an impact!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you’re really interested in the position. Plus, it’s just good manners!
We think you need these skills to ace CRM Project Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel CRM, especially if you've worked with platforms like Salesforce Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail and how your analytical skills can drive insights for our team. Keep it engaging and relevant to the job description.
Showcase Your Stakeholder Management Skills: Since this role involves working with various teams, make sure to highlight any experience you have in managing stakeholders. We love seeing examples of how you've successfully collaborated across departments in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM management, especially with platforms like Salesforce Marketing Cloud. Brush up on your knowledge of email, push, and SMS strategies, as well as how to drive retention and loyalty programmes. This will show that you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Prepare to discuss how you've turned data into actionable insights in previous roles. Think of specific examples where your analytical skills made a difference. Being able to translate complex data into clear storytelling will impress the senior stakeholders you'll be working with.
✨Show Off Your Stakeholder Management Skills
Since this role involves working with various teams, be ready to share experiences where you successfully managed cross-functional relationships. Highlight any challenges you faced and how you navigated them, as this will demonstrate your ability to thrive in complex environments.
✨Emphasise Your Leadership Experience
If you’ve coached or managed teams before, make sure to bring that up! Discuss your approach to embedding agile practices and how you’ve fostered a culture of learning and development. This will show that you’re not just a doer but also someone who can lead and inspire others.