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- Tasks: Lead CRM strategies across Email, Push, and SMS for a global fashion brand.
- Company: Join an iconic fashion retailer with a vibrant community of over 10 million.
- Benefits: Enjoy up to 40% discount, free gym access, and structured learning opportunities.
- Other info: Be part of a culturally relevant brand during a major transformation.
- Why this job: Make a real impact in a pivotal growth phase of a renowned brand.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 45000 - 55000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices
4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred)
Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp)
Strong analytical skills, able to turn data into commercial insight and recommendations
Excellent stakeholder management and presentation skills in complex, cross-functional organisations
Join an iconic, culturally relevant brand at a major transformation moment
Full ownership of CRM across retention, loyalty and multi-channel
Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more
Structured L&D support and genuine progression opportunity
CRM Manager - Travel in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at your dream company. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you land that interview, make sure to showcase your CRM expertise. Bring examples of how you've driven retention and loyalty in past roles. We want to see your analytical skills in action, so prepare to discuss how you've turned data into actionable insights!
✨Tailor Your Approach
Every company is different, so tailor your pitch to match their vibe. Research the brand’s values and culture, and align your experience with their goals. We’re all about personalisation, so show them why you’re the perfect fit for their team!
✨Follow Up Like a Boss
After your interview, don’t forget to send a follow-up email! Thank them for the opportunity and reiterate your excitement about the role. It’s a great way to keep you top of mind, and we love seeing candidates who take that extra step!
We think you need these skills to ace CRM Manager - Travel in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with retention and loyalty programmes, and don’t forget to mention any hands-on work with platforms like Salesforce Marketing Cloud. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail and how your skills align with our needs. Share specific examples of your past successes in CRM management that demonstrate your analytical prowess and stakeholder management skills.
Showcase Your Analytical Skills: Since this role involves turning data into actionable insights, make sure to highlight your analytical skills in both your CV and cover letter. We love seeing how you've used data to drive decisions and improve performance in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools mentioned in the job description, especially Salesforce Marketing Cloud. Brush up on your technical skills and be ready to discuss how you've used these platforms to drive retention and loyalty in previous roles.
✨Data Storytelling is Key
Prepare to showcase your analytical skills by bringing examples of how you've turned data into actionable insights. Think about specific campaigns where your analysis led to improved performance and be ready to present these stories clearly and confidently.
✨Stakeholder Management Matters
Since this role involves working with various teams, practice how you’ll communicate your ideas to different stakeholders. Be prepared to discuss past experiences where you successfully managed cross-functional relationships and how you navigated any challenges.
✨Show Your Passion for Retail
This is a fashion and lifestyle brand, so let your enthusiasm for the industry shine through. Research the company’s values and recent initiatives, and be ready to discuss how your personal interests align with their mission and how you can contribute to their growth.