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- Tasks: Lead CRM strategies for a globally recognised fashion brand and enhance customer loyalty.
- Company: Join an iconic global fashion and lifestyle retailer with a vibrant community.
- Benefits: Enjoy up to 40% brand discount, free gym access, and structured learning opportunities.
- Other info: Dynamic role with genuine progression opportunities in a culturally relevant company.
- Why this job: Make a real impact in a pivotal growth phase of a major brand.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 50000 - 55000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
Key Responsibilities- Lead design, build and optimisation of best-in-class customer journeys focused on retention, personalisation and localisation.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites.
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams.
- Partner with global tech and analytics to evolve segmentation, lifecycle stages and event triggers.
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution.
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives.
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices.
- 4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred).
- Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp).
- Proven omni-channel experience across Email, Push and SMS.
- Strong analytical skills, able to turn data into commercial insight and recommendations.
- Excellent stakeholder management and presentation skills in complex, cross-functional organisations.
- Experience managing or mentoring junior team members.
- Join an iconic, culturally relevant brand at a major transformation moment.
- Full ownership of CRM across retention, loyalty and multi-channel.
- Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more.
- Structured L&D support and genuine progression opportunity.
CRM Manager in London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at your dream company. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you land that interview, make sure to showcase your CRM expertise! Bring examples of your past work, especially those that highlight your analytical skills and stakeholder management. We want to see how you can drive retention and loyalty like a boss!
✨Ask Smart Questions
Prepare some insightful questions for your interviewers. This shows you’re genuinely interested in the role and the company. Ask about their current CRM strategies or how they measure success in their retention programmes. We love candidates who are curious and engaged!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals ready to make an impact in the fashion and lifestyle space!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel strategies and any specific tools like Salesforce Marketing Cloud. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for retail and how you’ve driven customer retention in previous roles. Let us know why you’re excited about this opportunity at our iconic brand.
Showcase Your Analytical Skills: Since data-driven insights are key for this role, include examples of how you've turned data into actionable strategies. We love seeing how you can translate numbers into stories that resonate with stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Tools
Make sure you’re well-versed in Salesforce Marketing Cloud or similar platforms. Brush up on your technical skills and be ready to discuss how you've used these tools to drive customer engagement and retention in previous roles.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've turned data into actionable insights. Think about times when your analysis led to improved customer journeys or increased loyalty, and be ready to present these stories clearly.
✨Understand the Brand
Do your homework on the fashion and lifestyle retailer. Familiarise yourself with their brand values, target audience, and current marketing strategies. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key, think of examples where you've successfully collaborated with different teams. Be ready to discuss how you’ve navigated complex situations and communicated effectively with senior stakeholders.