Creative Performance Lead in London

A high-growth, performance agency is looking for a Creative Performance Lead to bridge the gap between creative strategy and performance marketing across one of the most data-rich environments in the industry. This is a newly created leadership role sitting at the intersection of creative strategy and growth performance. You won't own a pod or run accounts day-to-day, instead, you'll coach four Senior Creative Strategists to connect their creative thinking to media buying logic, funnel strategy, and commercial performance, while leading department-wide upskilling and surfacing macro insights from a 9-figure data set. If you're an advanced performance creative strategist who gets genuine energy from developing others and wants to compound your impact across an entire client portfolio, this is a standout opportunity.

Key Responsibilities

• Provide embedded strategic coaching to four Senior Creative Strategists, developing their growth strategy and performance fluency.
• Serve as the primary performance and growth voice within the Creative Strategy department.
• Diagnose and reverse-engineer performance bottlenecks across accounts, coaching individuals to resolve them.
• Lead all department training focused on growth strategy, media buying, offer strategy, distribution, and constraint-based thinking.
• Build the systems and cross-functional rituals that align Creative Strategy and Growth Strategy as one joined-up function.
• Audit priority accounts when performance dips, identifying root causes and resetting strategy alongside the pod.

Skills & Experience Required

• 5+ years in a strategic role spanning performance creative, growth strategy, media buying, or paid social.
• Deep Meta performance fluency, testing structures, scaling logic, attribution, funnels, CRO.
• Strong understanding of how creative ladders into the wider commercial and growth ecosystem.
• Genuine coaching instinct, you've developed others and get energy from it.
• Constraint-based thinker, you can reverse-engineer a performance problem to its root cause.
• Comfortable in data; continuously scanning what's working in the market.
• AI-literate and tech-enabled, with curiosity about where AI is taking the industry.
• DTC/e-commerce business model literacy at 7–9 figure scale.

Why Apply?

• High-impact, high-leverage role, your coaching multiplies across an entire department, not just one account.
• Work at the forefront of AI-enabled creative and performance strategy.
• Strong culture, low ego, fast-paced environment with real investment in proprietary tech.
• One-month annual work-abroad allowance, private health, 28 days holiday + long-service leave.

If you would like a confidential chat about this role or your next career move, please get in contact with: Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.