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- Tasks: Lead the marketing strategy for a premium fashion brand, overseeing campaigns and collaborations.
- Company: Join Major Players, a top digital and creative talent agency with a commitment to diversity and inclusion.
- Benefits: Enjoy a hybrid work model with four days in the office and competitive salary.
- Why this job: Be part of a dynamic team shaping brand presence in the fashion industry while making a social impact.
- Qualifications: Experience in marketing within fashion or luxury sectors, strong communication skills, and budget management expertise.
- Other info: This role offers the chance to mentor a team and drive significant brand growth.
The predicted salary is between 60000 - 70000 £ per year.
Salary: £60,000 - £70,000
Location: London, UK - 4 days in office
We're partnered with a premium fashion brand who are looking for a Marketer to own and elevate the brand marketing strategy. This pivotal role will oversee all aspects of marketing, PR, influencer partnerships, and campaign execution.
Key Responsibilities:
- Develop and execute the overarching marketing strategy encompassing product launches, campaigns, PR, social media, and e-commerce.
- Develop and manage strategic brand collaborations, from initial pitching to successful execution.
- Ensure robust retail marketing support by working collaboratively with key wholesale clients to maintain a strong brand presence both in-store and online.
- Lead and mentor the Content & Social Media Manager, ensuring all content effectively aligns with brand objectives and guidelines.
- Oversee and track the marketing budget, working in close partnership with Commercial to manage spending and ensure ROI.
- Develop and maintain the comprehensive PR & Marketing calendar, ensuring seamless alignment and effective execution of all campaigns.
What We're Looking For:
- Proven and demonstrable experience in a similar role, ideally within the fashion, footwear, or luxury/premium industry.
- Proven ability to effectively manage stakeholder relationships and communicate clearly across all levels.
- Demonstrated ability to manage external agencies.
- A proactive and hands-on approach with the capacity to strategically balance long-term brand growth objectives with short-term performance goals.
- Solid budget management experience.
Location & Workplace Policy:
London Hybrid, four days in the office
Please get in contact with: chloe.fleming@majorplayers.co.uk
Please note that due to the large number of applications, I will only be able to respond to suitable candidates.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Head of Marketing (London Area) employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (London Area)
✨Tip Number 1
Network within the fashion industry by attending relevant events, trade shows, and exhibitions. This will help you connect with key players and influencers who can provide insights or even referrals for the Head of Marketing position.
✨Tip Number 2
Stay updated on the latest trends in fashion marketing and PR. Follow industry leaders on social media and subscribe to relevant newsletters to gather ideas that you can discuss during interviews, showcasing your passion and knowledge.
✨Tip Number 3
Prepare to discuss your experience with budget management and stakeholder relationships in detail. Think of specific examples where you've successfully balanced long-term strategies with short-term goals, as this is crucial for the role.
✨Tip Number 4
Research the premium fashion brand you'll be working with. Understand their current marketing strategies, recent campaigns, and brand collaborations to demonstrate your enthusiasm and readiness to contribute from day one.
We think you need these skills to ace Head of Marketing (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the fashion or luxury sectors. Use specific examples of past campaigns you've led and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also shows your passion for the brand and the industry. Mention how your vision aligns with the company's goals and how you can contribute to their marketing strategy.
Showcase Your Leadership Skills: Since this role involves leading a team, include examples of how you've successfully managed and mentored others in previous positions. Highlight any experience you have in managing external agencies and stakeholder relationships.
Demonstrate Budget Management Experience: Provide details on your experience with budget management. Include specific figures or percentages to illustrate how you've effectively managed marketing budgets in the past and ensured a positive ROI.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Strategic Thinking
As the Head of Marketing, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with brand objectives and achieved measurable results.
✨Highlight Stakeholder Management Skills
This role requires effective communication across all levels. Be ready to discuss how you've successfully managed relationships with stakeholders in previous positions, particularly in the fashion or luxury sectors. Use specific examples to illustrate your approach.
✨Demonstrate Budget Management Experience
Since overseeing the marketing budget is a key responsibility, come prepared to talk about your experience managing budgets. Share instances where you maximised ROI and how you balanced spending with strategic goals.
✨Prepare for Questions on Team Leadership
You'll be leading a team, so expect questions about your leadership style and mentoring experience. Think of examples where you've guided team members to success, particularly in content and social media management, and how you ensured alignment with brand guidelines.
