Head of Marketing (12 month FTC)

I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a 12-month fixed-term basis. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success. They are looking for an experienced Head of Marketing to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. This is emphatically not a step-up role. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact.

The Role

Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business.

Core Responsibilities

• Brand Strategy and Evolution: Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups.
• 360 Campaign Leadership: Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement.
• Campaign Measurement and ROI: Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team.
• Social Media and Content: Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Oversee international social strategies in partnership with third-party agencies.
• Customer Engagement: Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes.
• Property Marketing: Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments.
• Stakeholder and Insight Leadership: Commission and leverage qualitative and quantitative research to steer strategy. Present at trading meetings, influence across Ops, Revenue Management and Digital, and act as the voice of the customer at a senior level.
• Marketing Partnerships: Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences.

The Ideal Profile

• 360 Campaign Experience: A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI - from brief through creative, execution and reporting.
• Multi-Site Business Background: Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams. Residential, hospitality, leisure or retail backgrounds are highly relevant.
• Brand Ownership: The depth and confidence to own a brand - evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale.
• Campaign Measurement: Strong commercial rigour around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders.
• Research and Insight: Experience briefing research agencies and applying qualitative and quantitative insight to shape strategy and demonstrate results.
• Leadership and Influence: A hands-on leader with line management experience, comfortable operating at pace across a large, matrixed business and influencing without authority.

Qualifications: Degree in Marketing, and/or CIM/IDM qualified preferred.

Location & Workplace Policy

Central London Hybrid working, 3 days per week on-site

Salary & Benefits

Contract: 12 months fixed-term to start early August with structured handover 25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more!

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/.