At a Glance
- Tasks: Lead and evolve digital marketing strategy for a premium fashion retailer.
- Company: Well-established fashion retailer with a strong UK and international presence.
- Benefits: 23 days holiday, health benefits, gym discounts, and enhanced parental leave.
- Other info: Central London office with flexible working options.
- Why this job: Step into a senior role and make a measurable impact in a fast-paced environment.
- Qualifications: Strong background in performance marketing and experience leading high-performing teams.
The predicted salary is between 60000 - 65000 £ per year.
I’m working with a well-established premium fashion retailer with a strong UK and international presence, who are looking for a Head of Digital Marketing to join them on a 12-month maternity cover contract. This is a brilliant opportunity for a commercially sharp, performance-led marketing leader to step into a senior, highly visible role at real pace.
About the Role
You’ll lead and evolve the marketing strategy across key international markets, with a strong emphasis on digital performance, customer acquisition and measurable commercial impact. You’ll work closely with senior leadership, agency partners and cross-functional teams; including finance, trading, ecommerce and creative, to drive integrated, digital-first campaigns and continuously optimise performance across the marketing function. Given the maternity cover timeline, this client is moving quickly and needs someone who can hit the ground running - so immediate or very short notice availability is essential!
Key Responsibilities
- Own and evolve the digital-first marketing strategy, ensuring all activity supports commercial and brand growth across the UK and international markets
- Lead, manage and develop a team spanning digital marketing, social & influencer, PR and partner marketing
- Drive ongoing performance optimisation, using data, channel insight and campaign results to guide media investment and unlock growth
- Own key agency relationships, holding partners to account on strategic alignment, delivery and measurable impact
- Direct the management of marketing investment, including forecasting, planning and budget reallocation to maximise ROI
- Partner closely with finance, trading, ecommerce and creative teams to keep marketing activity aligned to commercial priorities
- Report performance and growth opportunities to senior leadership, bringing fresh thinking on tools and ways of working
Skills & Experience
- Strong, demonstrable background in performance marketing and paid search, ideally within fashion, luxury, lifestyle or premium consumer brands
- Proven track record leading and developing high-performing marketing teams
- A confident blend of brand and performance thinking, with experience delivering integrated, digital-first campaigns
- Highly analytical and insight-led, comfortable using data to shape wider marketing and business strategy
- Experience managing significant marketing budgets, forecasting and reallocating spend to maximise ROI
- Confident operating at senior stakeholder level across finance, trading and ecommerce
- Immediately available or on a very short notice period
Location & Workplace Policy
Central London 3 days office, 2 days WFH
Salary & Benefits
23 days holiday, pension, health and wellness benefits, enhanced parental leaves, gym discount, staff and F&F discounts
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Head of Digital Marketing employer: Major Players | B Corp™
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