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- Tasks: Lead the digital strategy and oversee eCommerce, CRM, and performance marketing.
- Company: Join a fast-growing outdoor lifestyle brand rooted in creativity and inspired by skate and surf culture.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and impact.
- Why this job: Shape digital strategy and drive meaningful change in a dynamic, ambitious team.
- Qualifications: Experience in digital marketing, team leadership, and data-driven strategies required.
- Other info: This is a full-time role based in London, perfect for those passionate about digital innovation.
The predicted salary is between 48000 - 72000 £ per year.
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Major Players | B Corp provided pay range
This range is provided by Major Players | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Major Players | B Corp
Business Manager – E-Commerce & Marketplace Consultant @ Major Players / Connecting the Best E-commerce Talent with the UK’s biggest Retailers
We’re on the hunt for a world-class digital leader to join one of the UK’s most exciting and fastest-growing outdoor and lifestyle brands.
Rooted in performance, inspired by skate and surf culture, and built with creativity at its core — this brand is scaling fast, challenging industry norms, and crafting a future-forward legacy.
As Head of Digital , you’ll lead the global digital ecosystem — across eCommerce, CRM, social, and performance marketing — owning the full funnel and playing a key strategic role in how the product and brand show up across every digital touchpoint.
You’ll be joining a highly collaborative, creative, and ambitious team, working at the intersection of brand, product, and growth — with a huge opportunity to shape digital strategy, build high-performing teams, and drive meaningful impact in a business with serious momentum.
Key Responsibilities
- Lead and evolve the digital strategy to drive brand and commercial growth
- Own key DTC metrics: revenue, traffic, conversion, CAC, and retention
- Align digital plans with product drops, campaigns, and broader brand moments
eCommerce & Site Experience
- Oversee the end-to-end online shopping experience, from UX to merchandising
- Collaborate with dev and design teams to optimise journeys and boost conversion
- Ensure the site reflects a premium, on-brand identity while scaling performance
Performance Marketing
- Manage all paid digital channels (search, social, retargeting, affiliates)
- Build data-driven acquisition and retention strategies to grow ROAS
- Lead and manage agency or internal performance teams
CRM & Retention
- Own email, SMS, and lifecycle marketing across all customer segments
- Deliver personalised, high-impact campaigns with clear commercial goals
- Ensure brand consistency across all owned digital comms
- Build dashboards and reporting frameworks across all digital touchpoints
- Use insights to continually iterate and improve strategy and execution
- Implement CRO and A/B testing to drive incremental gains
Team Leadership & Cross-Functional Collaboration
- Lead and grow a high-performing digital team across eComm, CRM, and social
- Build a collaborative, data-led team culture
- Partner closely with Brand, Creative, Commercial, and Product teams
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Staffing and Recruiting and Online and Mail Order Retail
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Head of Digital (London) employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital (London)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in eCommerce and performance marketing. Being able to discuss current strategies and tools during your interview will show that you're not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the outdoor and lifestyle brand sector. Attend relevant events or webinars where you can meet people who work in similar roles. This could lead to valuable insights and potentially even referrals for the position.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully built and led high-performing teams in the past. Be ready to discuss specific metrics you've improved and how you achieved those results.
✨Tip Number 4
Research the company’s brand identity and recent campaigns. Understanding their ethos and how they position themselves in the market will allow you to tailor your discussions and demonstrate how you can align their digital strategy with their overall brand vision.
We think you need these skills to ace Head of Digital (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital strategy, eCommerce, and performance marketing. Use specific metrics to demonstrate your impact in previous roles, such as revenue growth or conversion rate improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the outdoor and lifestyle brand industry. Discuss how your background aligns with the company's mission and values, and provide examples of how you've successfully led digital initiatives in the past.
Showcase Leadership Skills: Emphasise your experience in leading high-performing teams and cross-functional collaboration. Provide examples of how you've built a data-driven culture and fostered teamwork in previous positions.
Highlight Data-Driven Achievements: Include specific examples of how you've used data to drive marketing strategies and improve customer retention. Mention any tools or methodologies you've employed, such as A/B testing or dashboard reporting, to showcase your analytical skills.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Digital Strategy Expertise
Be prepared to discuss your previous experiences in leading digital strategies. Highlight specific examples where you drove brand and commercial growth, focusing on metrics like revenue and conversion rates.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working closely with various teams, share instances where you've successfully collaborated with product, creative, or commercial teams. Emphasise your ability to build a data-led team culture.
✨Prepare for Performance Marketing Questions
Expect questions about managing paid digital channels and building data-driven acquisition strategies. Be ready to discuss your experience with A/B testing and how you've used insights to improve performance.
✨Understand the Brand's Identity
Research the company’s brand and its connection to skate and surf culture. Be ready to articulate how you would ensure that the digital touchpoints reflect a premium, on-brand identity while driving performance.
