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- Tasks: Lead email marketing strategy and execution for a global online marketplace.
- Company: Join Major Players, a top digital talent agency committed to diversity and inclusion.
- Benefits: Enjoy hybrid working, private health insurance, gym reimbursements, and unlimited sick days.
- Why this job: Shape customer engagement while working in a dynamic, supportive environment with growth opportunities.
- Qualifications: 3+ years in email or CRM marketing; experience with Braze preferred.
- Other info: Mentor a Marketing Assistant and drive impactful campaigns across diverse audiences.
The predicted salary is between 34000 - 42000 £ per year.
Are you a hands-on email marketer who’s comfortable working with data and driving growth? Join a global platform that brings together content, marketplace services, and data to support a specialist community of buyers and sellers. You’ll lead email marketing across multiple product areas and help shape a new customer engagement platform as the business undergoes a key tech upgrade.
Key Responsibilities:
- Own the end-to-end email marketing strategy and execution across core B2C products
- Lead B2B CRM initiatives to support sales and funnel growth
- Drive personalised, automated campaigns on Braze, optimising journeys and A/B testing for maximum impact
- Write compelling, brand-aligned email copy that engages and converts diverse audiences
- Manage and mentor a Marketing Assistant supporting email marketing activities
Skills & Experience:
- 3+ years’ experience in email or CRM marketing, ideally within a digital or product-led business
- Hands-on experience with Braze or similar customer engagement platforms
- Excellent copywriting skills and clear communication with the ability to work cross-functionally
- Proven ability managing or mentoring junior team members
Benefits:
- Hybrid working (1x day a week in the office)
- Private health insurance, pension plan, gym reimbursements, and Cycle to Work scheme
- 20 days holiday plus office closure between Christmas and New Year
- Unlimited sick days
If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Braze or similar customer engagement platforms. Since the role requires hands-on experience with these tools, showcasing your knowledge and any previous work you've done with them can set you apart from other candidates.
✨Tip Number 2
Highlight your ability to drive personalised and automated campaigns. Prepare examples of past campaigns where you optimised customer journeys and conducted A/B testing, as this will demonstrate your practical skills in email marketing.
✨Tip Number 3
Emphasise your copywriting skills by preparing a portfolio of compelling email copy you've written. This will not only showcase your writing ability but also your understanding of how to engage diverse audiences effectively.
✨Tip Number 4
If you have experience mentoring or managing junior team members, be sure to mention it. This role involves leading a Marketing Assistant, so demonstrating your leadership skills can make a strong impression on the hiring team.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing and CRM, especially any hands-on work with platforms like Braze. Use specific examples that demonstrate your ability to drive growth and manage campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of the role. Mention how your skills align with the company's needs, particularly in managing B2C and B2B initiatives.
Showcase Your Copywriting Skills: Since excellent copywriting is crucial for this role, consider including a brief writing sample or mentioning specific campaigns where your copy led to increased engagement or conversions.
Highlight Team Management Experience: If you have experience mentoring or managing junior team members, be sure to include this in your application. It shows your leadership capabilities and aligns with the job's requirement to manage a Marketing Assistant.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific metrics that demonstrate your success, such as open rates, click-through rates, and conversion rates. This will show your potential employer that you have a solid understanding of what drives engagement.
✨Familiarise Yourself with Braze
Since the role requires hands-on experience with Braze or similar platforms, make sure you understand its features and functionalities. If possible, try to get some practical experience or review case studies that showcase successful campaigns using Braze.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for optimising email campaigns. Be ready to explain your approach to A/B testing, including how you determine what to test, how you measure success, and any insights you've gained from past tests. This will demonstrate your analytical skills and commitment to continuous improvement.
✨Craft Compelling Copy Examples
Since excellent copywriting is a key requirement, prepare examples of your best email copy. Be ready to discuss your writing process and how you tailor your messaging to different audiences. This will help illustrate your ability to engage and convert diverse customer segments.
