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- Tasks: Lead and shape the YouTube strategy for multiple brands and content types.
- Company: Join a leading global digital publisher with a strong social ecosystem.
- Benefits: Competitive salary, diverse work culture, and opportunities for impactful change.
- Why this job: Be at the forefront of YouTube growth and innovation in a dynamic environment.
- Qualifications: Proven experience in leading YouTube channels and understanding audience growth.
- Other info: Join a B Corp™ committed to diversity, equity, and inclusion.
The predicted salary is between 80000 - 120000 £ per year.
We’re partnering with a leading global digital publisher to hire a YouTube Lead. With an already established, high-reaching social ecosystem spanning news, entertainment, sport, and culture, this business is now investing heavily in YouTube as a key strategic growth channel. This role will be instrumental in building a scalable, high-performance YouTube publishing function from the ground up.
Key Responsibilities
- Define and lead the overarching YouTube strategy across multiple brands and content verticals
- Identify scalable channel opportunities, franchises, and long-form content formats
- Translate existing social-first brands and audiences into successful YouTube propositions
- Oversee all YouTube output, ensuring consistent quality and performance
- Develop repeatable formats designed for audience growth, retention, and watch time
- Build and lead a dedicated YouTube team including producers, editors, and channel specialists
- Establish scalable workflows, commissioning processes, and publishing cadences
Skills & Experience
- Proven experience leading YouTube channels or video publishing businesses at scale
- Deep understanding of YouTube algorithms, audience growth strategies, and monetisation
- Experience building and managing video production or content teams
- Strong track record of developing scalable formats and franchises
- Background within a publisher, media owner, or creator-led content business
- Commercially aware, with experience working on branded content or partnerships
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Director of YouTube employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of YouTube
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who are already working in YouTube or digital publishing. A friendly chat can open doors and give you insights that could set you apart.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best YouTube projects or any relevant content you've produced. This is your chance to demonstrate your understanding of audience growth strategies and scalable formats.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in the YouTube world. Being able to discuss current trends and how they relate to the role will show you're not just passionate but also knowledgeable.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to connect with you right away. Don’t miss out on this opportunity!
We think you need these skills to ace Director of YouTube
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of YouTube role. Highlight your experience with YouTube channels and video publishing, and show us how you can lead a high-performance team.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific examples of how you've grown audiences or developed scalable content formats in your previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about YouTube and its potential as a growth channel.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's algorithms and audience growth strategies. Familiarise yourself with successful channels and formats that resonate with viewers. This knowledge will help you demonstrate your expertise and show how you can translate that into actionable strategies for the company.
✨Showcase Your Leadership Skills
As a Director of YouTube, you'll need to lead a team effectively. Prepare examples of how you've built and managed video production teams in the past. Highlight your experience in developing scalable formats and franchises, as well as your approach to fostering a collaborative environment.
✨Be Ready to Discuss Strategy
Think about how you would define and lead a YouTube strategy across multiple brands. Be prepared to discuss specific channel opportunities and content formats you believe could thrive. This shows you're not just a follower of trends but a strategic thinker who can drive growth.
✨Understand the Business Side
Brush up on your knowledge of monetisation and branded content partnerships. Be ready to discuss how you can leverage these aspects to enhance the company's YouTube presence. Showing that you understand the commercial side of things will set you apart from other candidates.