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For Companies At a Glance
- Tasks: Lead exciting campaigns to grow subscriptions and engage readers across various digital platforms.
- Company: Join a leading independent media group known for its high-profile digital publications.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Why this job: Be part of a creative team that blends editorial credibility with innovative marketing strategies.
- Qualifications: 2+ years in digital marketing, with hands-on experience in campaign execution and customer journeys.
- Other info: Work collaboratively with diverse teams to enhance user experiences and drive growth.
The predicted salary is between 42000 - 68000 £ per year.
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Major Players | B Corp provided pay range
This range is provided by Major Players | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Major Players | B Corp
Business Manager – E-Commerce & Marketplace Consultant @ Major Players / Connecting the Best E-commerce Talent with the UK’s biggest Retailers
A leading independent media group with a portfolio of high-profile digital publications is looking for a commercially minded and hands-on Digital Growth Marketing Manager . Their newly formed in-house creative and performance team supports the growth of multiple titles across politics, culture, and the arts — blending editorial credibility with sharp marketing execution to drive subscriptions and build long-term reader engagement.
This role will suit a growth marketer with a deep understanding of the customer journey across acquisition and onboarding , and a passion for turning audiences into loyal paying subscribers.
What You’ll Be Doing
- Plan and execute full-funnel campaigns focused on subscriber growth from paid media to onboarding and early retention
- Develop multi-channel strategies across Meta, Google, YouTube, newsletters, web and mobile
- Optimise sign-up and activation journeys, including email flows, landing pages, push notifications , and in-app messaging
- Own campaign reporting and performance tracking, focusing on conversion, LTV, and channel ROI
- Work cross-functionally with product, editorial, design, and data teams to ensure an exceptional user experience
- Run structured A/B and multivariate testing to inform acquisition and onboarding tactics
- Manage promotions, metering journeys, and conversion points across websites and platforms
- Ensure all campaigns are brand-aligned yet performance-focused , adapting messaging per title and channel
What You’ll Bring
- 2+ years’ experience in digital marketing, ideally in a subscription, media, or DTC environment
- Proven hands-on campaign execution across Meta, Google Ads, YouTube, or similar platforms
- Strong understanding of customer journeys, funnels, LTV modelling , and attribution
- Experience with marketing and analytics tools like GA4, Parse.ly, Customer.io, Campaign Monitor , or equivalents
- Working knowledge of tools such as Zephr or Piano a plus; basic HTML/CSS useful but not essential
- Strong creative judgement and an eye for design, UX, and copy
- Excellent stakeholder management and communication skills, comfortable operating across multiple brand teams
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Staffing and Recruiting
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Digital Growth Manager employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around subscription models. Understanding how to effectively engage and retain subscribers will set you apart as a candidate.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in subscription services. Attend industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Showcase your analytical skills by discussing specific metrics you've improved in past roles. Be prepared to talk about your experience with tools like GA4 and how you've used data to drive campaign success.
✨Tip Number 4
Prepare examples of successful multi-channel campaigns you've executed. Highlight your ability to adapt messaging for different platforms, as this is crucial for the role at StudySmarter.
We think you need these skills to ace Digital Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in subscription or media environments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital growth and your understanding of customer journeys. Mention specific campaigns you've executed and the results achieved to illustrate your hands-on experience.
Showcase Your Skills: In your application, emphasise your familiarity with tools like Google Ads, GA4, and any other relevant marketing analytics platforms. Provide examples of how you've used these tools to optimise campaigns.
Highlight Cross-Functional Collaboration: Mention any experience working with product, editorial, or design teams. This role requires strong stakeholder management, so demonstrating your ability to collaborate effectively will strengthen your application.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've executed, especially those focused on subscriber growth. Highlight your role in planning, executing, and optimising these campaigns across various channels like Meta and Google.
✨Understand the Customer Journey
Demonstrate your knowledge of the customer journey from acquisition to onboarding. Be ready to explain how you’ve improved user experiences and retention rates through your marketing strategies.
✨Familiarise Yourself with Tools
Make sure you know the marketing and analytics tools mentioned in the job description, such as GA4 and Customer.io. If you have experience with similar tools, be ready to discuss how you used them to drive results.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for this role, come prepared with examples of tests you've run. Discuss what you learned from these tests and how they informed your marketing decisions.
