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For Companies At a Glance
- Tasks: Lead digital strategies to engage audiences and drive growth through impactful campaigns.
- Company: Join a global brand known for its innovative digital consumer engagement.
- Benefits: Enjoy hybrid work options and the chance to work with top-tier brands.
- Why this job: Be part of a dynamic team shaping digital engagement in a fast-paced environment.
- Qualifications: 3-5 years in digital marketing with a strong grasp of audience engagement.
- Other info: Contract role until December 2025, starting ASAP.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a highly skilled Digital Engagement Lead to join a global brand’s Digital Consumer Engagement division. In this role, you will help define and execute digital-first strategies to engage adult audiences, working closely with cross-functional teams including product, e-commerce, and retail. You will be responsible for driving audience growth, developing impactful campaigns, and using data insights to optimize engagement strategies across multiple channels.
Key Responsibilities:
- Define and implement digital-first engagement strategies to recruit and retain audiences
- Lead and activate campaigns that deliver against audience and channel goals
- Work with e-commerce and retail teams to ensure cohesive engagement efforts
- Collaborate with product teams to prioritize campaigns and integrate them into product roadmaps
- Use data and analytics to inform strategies, optimizing for campaign success and growth
- Manage relationships and communication across 6+ divisions in a matrixed organization
Ideal Candidate Profile:
- 3–5+ years of experience in digital marketing, campaign strategy, or audience engagement
- Proven track record in global brand environments
- Strong matrixed working and stakeholder management experience
- Ability to influence and collaborate with product and content teams
- Data-driven with a deep understanding of digital marketing trends and consumer behavior
Desirable Experience with Brands Like:
- Nike, Disney, Conde Nast, Rapha, Sainsbury’s, John Lewis, BBC Studios, or any retailer with a strong online consumer engagement presence
Interested? Apply today or reach out for more details!
Digital Engagement Lead employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Engagement Lead
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and consumer behaviour insights. This knowledge will not only help you in interviews but also demonstrate your passion for the role and the industry.
✨Tip Number 2
Network with professionals who have experience in digital engagement, especially those from brands like Nike or Disney. Engaging in conversations can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare specific examples of past campaigns you've led or contributed to, focusing on how you used data to drive decisions. This will showcase your ability to deliver results and align with the job's requirements.
✨Tip Number 4
Research the company’s current digital engagement strategies and be ready to discuss how you can enhance them. Tailoring your approach shows initiative and a genuine interest in the role.
We think you need these skills to ace Digital Engagement Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and audience engagement. Use specific examples from your past roles that demonstrate your ability to drive audience growth and manage campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital engagement and how your skills align with the responsibilities outlined in the job description. Mention any experience you have with brands similar to those listed as desirable.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your data-driven approach. For instance, mention how you used analytics to optimise a campaign or improve engagement rates in previous roles.
Highlight Collaboration Skills: Since the role involves working with cross-functional teams, emphasise your experience in stakeholder management and collaboration. Provide examples of successful projects where you worked with multiple teams to achieve common goals.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing and audience engagement. Prepare specific examples of successful campaigns you've led, especially those that demonstrate your ability to drive audience growth and optimise strategies using data insights.
✨Understand the Brand's Voice
Research the global brand thoroughly before the interview. Familiarise yourself with their digital presence and recent campaigns. This will help you articulate how your skills align with their goals and how you can contribute to their digital-first strategies.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with cross-functional teams, be ready to discuss your experience in matrixed environments. Think of examples where you've successfully collaborated with product, e-commerce, or retail teams to achieve common objectives.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used data and analytics to inform your strategies in past roles. Highlight specific metrics or outcomes that resulted from your data-driven approach, showcasing your understanding of digital marketing trends and consumer behaviour.
