At a Glance
- Tasks: Lead CRM strategies to enhance customer retention and loyalty across multiple channels.
- Company: Join a globally recognised fashion brand with a vibrant community.
- Benefits: Enjoy up to 40% brand discount, free gym access, and structured learning support.
- Other info: Opportunity for genuine career progression and mentoring junior team members.
- Why this job: Be part of a major transformation and make a real impact in a dynamic environment.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 50000 - 65000 € per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth. As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business. If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
Key Responsibilities
- Lead design, build and optimisation of best-class customer journeys focused on retention, personalisation and localisation
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams
- Partner with global tech and analytics to evolve segmentation, lifecycle stages and event triggers
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices
Skills & Experience Required
- 4-5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred)
- Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp)
- Proven omni-channel experience across Email, Push and SMS
- Strong analytical skills, able to turn data into commercial insight and recommendations
- Excellent stakeholder management and presentation skills in complex, cross-functional organisations
- Experience managing or mentoring junior team members
Why Apply?
- Join an iconic, culturally relevant brand at a major transformation moment
- Full ownership of CRM across retention, loyalty and multi-channel
- Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more
- Structured L&D support and genuine progression opportunity
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
CRM Manager employer: Major Players | B Corp™
Join an iconic global fashion and lifestyle retailer that not only champions creativity and innovation but also prioritises employee well-being and growth. With a vibrant work culture in the heart of London, you will enjoy up to 40% brand discount, access to a free on-site gym, and structured learning and development support, ensuring you thrive both personally and professionally. This is a unique opportunity to lead impactful CRM initiatives while being part of a transformative journey within a renowned brand.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in CRM management. Use data to back up your achievements and demonstrate how you've driven retention and loyalty in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel CRM, especially in retail or D2C environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for retail and how you can drive retention and loyalty. We love seeing personal stories that connect your experience to our brand's mission.
Showcase Your Analytical Skills:Since data is key in this role, don’t forget to mention specific examples where you've turned data into actionable insights. We’re looking for someone who can tell a story with numbers, so make it clear how you’ve done this before!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM management, especially with platforms like Salesforce Marketing Cloud. Brush up on your knowledge of customer journeys, retention strategies, and how to leverage data for insights. This will show that you’re not just familiar with the tools, but you can also use them effectively.
✨Showcase Your Analytical Skills
Prepare to discuss how you've turned data into actionable insights in previous roles. Bring examples of how your analytical skills have directly impacted retention or loyalty programmes. This is crucial for demonstrating your ability to translate numbers into stories that resonate with stakeholders.
✨Demonstrate Stakeholder Management Experience
Be ready to share specific instances where you’ve successfully managed relationships with senior stakeholders. Highlight your communication style and how you tailor your presentations to different audiences. This will help illustrate your capability in a complex, cross-functional environment.
✨Emphasise Team Leadership and Mentoring
If you have experience managing or mentoring junior team members, make sure to highlight this. Discuss your approach to coaching and how you foster a culture of learning and agility within your team. This will show that you’re not just a CRM expert, but also a leader who can inspire others.
