At a Glance
- Tasks: Build and scale a high-performing creator commerce engine on TikTok Shop.
- Company: Join one of the UK's fastest-growing wellness and lifestyle brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a B Corp™ committed to diversity, equity, and inclusion.
- Why this job: Lead innovative creator programmes and drive real impact in a dynamic environment.
- Qualifications: Experience in scaling TikTok Shop and a strong understanding of creator ecosystems.
The predicted salary is between 60000 - 80000 £ per year.
We’re partnering with one of the UK’s fastest-growing wellness & lifestyle brands to hire a Creator Commerce Lead — a pivotal role focused on building a high-performance creator commerce engine from the ground up. You’ll take ownership of TikTok Shop as a core business unit, developing strategy, building a creator ecosystem, and driving performance through high-volume content, rapid testing, and continuous optimisation.
Key Responsibilities
- Build and scale a high-performing network of TikTok Shop creators and affiliates
- Launch and manage always-on creator programmes, incentives, and partnerships to drive consistent content and sales
- Develop a scalable creator acquisition and retention strategy focused on performance and output
- Own TikTok Shop as a revenue channel, driving GMV growth and commercial performance
- Work cross-functionally with paid media, creative, and e-commerce teams to maximise impact
- Continuously refine strategy based on performance data and platform opportunities
- Enable high-volume content production with a strong focus on testing and iteration
- Track and analyse key metrics including GMV, CPA, ROAS, and content performance
- Implement rapid test-and-learn cycles, scaling what works and eliminating underperformance
Skills & Experience
- Proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Strong background in affiliate marketing, creator ecosystems, or performance-driven influencer strategy
- Deep understanding of TikTok content, trends, and what drives conversion (not just engagement)
- Highly data-driven, with confidence working across GMV, CPA, ROAS, and performance metrics
- Experience managing high volumes of content and fast-paced testing environments
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Creator Commerce Lead employer: Major Players | B Corp
As a proud B Corp™, Major Players is not only a leader in the digital, marketing, and creative talent space but also an exceptional employer dedicated to fostering a diverse and inclusive work environment. With a strong focus on employee growth and development, we empower our team members to thrive in a fast-paced, innovative culture that values creativity and performance. Joining us as a Creator Commerce Lead means being part of a dynamic team that champions meaningful change while driving success in the exciting world of creator commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Commerce Lead
✨Tip Number 1
Network like a pro! Connect with creators and influencers in the wellness and lifestyle space on platforms like LinkedIn and TikTok. Engaging with their content and reaching out for a chat can open doors to opportunities you might not find elsewhere.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your experience with creator commerce, especially any successful campaigns you've run. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest TikTok trends and algorithm changes. Being knowledgeable about what's hot right now can help you stand out in interviews and show that you're ready to hit the ground running.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, including the Creator Commerce Lead position. Don’t miss out on the chance to join a team that’s all about innovation and growth in the creator economy.
We think you need these skills to ace Creator Commerce Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with TikTok Shop and creator commerce. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about performance metrics like GMV, CPA, and ROAS, be sure to include specific examples of how you've used data to drive results in your previous roles. We love a numbers-driven approach!
Be Creative and Engaging:Remember, this is a creative role! Use your application to demonstrate your understanding of TikTok trends and content that converts. We’re looking for someone who can think outside the box and bring fresh ideas to the table.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Major Players | B Corp
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest TikTok trends and features. Familiarise yourself with successful creator commerce strategies and be ready to discuss how you can leverage these for the role. Show them you’re not just a user, but a savvy strategist who understands what drives conversions.
✨Bring Data to the Table
Since this role is highly data-driven, come prepared with examples of how you've used metrics like GMV, CPA, and ROAS in your previous roles. Be ready to discuss specific campaigns where you’ve analysed performance and made adjustments based on data insights. This will demonstrate your analytical skills and strategic thinking.
✨Showcase Your Creator Network
Highlight any existing relationships you have with creators or influencers. Discuss how you’ve successfully built and scaled creator networks in the past. If you can share specific examples of partnerships that drove sales or engagement, even better! This shows you have the experience to hit the ground running.
✨Prepare for Rapid Testing Scenarios
Since the role involves rapid testing and iteration, think of examples from your past where you’ve implemented test-and-learn cycles. Be ready to explain how you identified what worked, scaled those efforts, and eliminated underperforming strategies. This will show your adaptability and focus on continuous improvement.
