Creative Performance Strategist

Job Title: Creative Strategist – Performance Marketing @ Leading Beauty & Wellness Brand Location: Central London (Hybrid – 3 days in office) Job Type: Full-Time, Permanent Salary: £50,000 – £60,000 benefits An exciting opportunity to join one of the UK’s fastest-growing beauty and wellness brands, a global business redefining luxury, creativity, and performance through data-driven storytelling. We’re looking for a Creative Strategist (Performance Marketing) to lead the creative direction and execution across all paid channels, including Meta, TikTok, and YouTube, in both the UK and US markets. You’ll play a key role in shaping high-impact, insight-led creative that drives acquisition, engagement, and growth at scale. Key Responsibilities • Develop and own the global creative strategy for paid performance channels. • Build, test, and optimise creative campaigns across Meta, TikTok, YouTube and more. • Partner with influencer and comms teams to drive high-performing UGC and creator content. • Translate creative performance data into actionable insights and future testing roadmaps. • Oversee production, briefing, and execution of new ad concepts and creative assets. • Continuously experiment with copy, hooks, CTAs, and visual formats to optimise results. Skills & Experience Required • Proven track record in creative strategy for paid media and performance marketing. • Strong understanding of digital platforms, audience dynamics, and creative best practices. • Experience in influencer and UGC content creation and scaling. • Data-led approach to creative optimisation and campaign testing. • Confident working in a fast-paced, growth-focused environment. • Background in D2C, beauty, or lifestyle brands preferred. Why Apply? • High-growth, fast-paced environment • Creative ownership and strategic impact • Supportive, collaborative team culture • Brilliant benefits and wellbeing perks If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/