At a Glance
- Tasks: Lead and build the entire paid creative function from scratch.
- Company: Fast-growing, founder-led consumer app with a strong mission.
- Benefits: Ownership, autonomy, and collaboration with founders in a high-growth environment.
- Other info: Join a B Corp committed to diversity, equity, and inclusion.
- Why this job: Make a real impact by shaping creative strategy and driving growth.
- Qualifications: 7+ years in performance creative, preferably in mobile apps.
The predicted salary is between 63000 - 77000 £ per year.
A fast-growing, founder-led consumer app is looking for a Creative Strategy Lead to build and own their entire paid creative function from the ground up. The business has already proven its paid acquisition engine, investing six figures a month into Meta and TikTok profitably. With strong organic traction and a loyal user base, they're now looking for someone to bring structure, strategy and scale to their creative output as they push toward their next stage of growth. This is a rare opportunity to be the first dedicated creative hire, working directly with the founders to build the systems, testing frameworks and team that will power the next phase of acquisition.
Key Responsibilities:
- Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management and iterative learning loops.
- Build a structured creative testing roadmap so the team is consistently learning what's working, what isn't, and what to test next.
- Develop deep customer understanding through research, reviews, comments, surveys and performance data.
- Work closely with the media buying function to analyse performance and shape what to iterate, scale or test next.
- Write sharp, actionable briefs for creators, editors and designers.
- Hire and manage a team of creators, editors and designers, raising the bar on execution.
- Build out the creative function's systems and processes from scratch.
Skills & Experience Required:
- 7+ years' experience in performance creative.
- Experience within consumer subscription mobile apps highly preferred.
- Proven track record building and running a high-volume paid creative engine, from strategy through to production and iteration.
- Strong operating ability, able to build systems for briefing, production, asset tracking and feedback loops.
- People management experience, including hiring and developing creative talent.
- Strong paid performance fluency, comfortable challenging assumptions using data.
- Excellent creative taste across short-form video, creator-led content and native paid social formats.
Why Apply?
- Be the first dedicated creative hire and build the function from the ground up.
- Direct, close collaboration with the founders.
- Genuine ownership and autonomy in a fast-paced, founder-led environment.
- Join a profitable, high-growth business with a clear path to scale.
- Be part of a category-defining brand with real purpose and impact.
As a proud B Corp we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Creative Performance Lead employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Performance Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Performance Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
