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For Companies At a Glance
- Tasks: Create bold ad concepts and analyse performance data to drive results.
- Company: Fast-growing D2C health and wellness brand with global reach.
- Benefits: 25 days holiday, flexible hours, hybrid working, and pension.
- Why this job: Shape the creative direction and see your ideas make a real impact.
- Qualifications: Experience in creating high-performing ads and strong creative analytics skills.
- Other info: Opportunities for career progression and a dynamic, innovative environment.
The predicted salary is between 28800 - 48000 £ per year.
Job Overview
This is a career-defining opportunity to join a fast-growing D2C health and wellness brand as a Creative Strategist, helping to shape the creative direction of performance marketing campaigns across Meta, TikTok, Google, and beyond.
You’ll play a pivotal role at the intersection of creative and data, turning performance insights into scroll-stopping concepts that both convert and build brand equity in an exciting, emerging category. You’ll work closely with the acquisition and marketing teams to produce, brief, and optimise high-performing creative that fuels rapid growth.
Key Responsibilities:
- Develop bold, original ad concepts across video, graphics, UGC, and copy that cut through and drive results
- Analyse creative performance data (hook rate, hold rate, CTR, CVR) to generate insights and shape future campaigns
- Translate complex product benefits into compelling, human-led stories that resonate with audiences
- Partner with designers, editors, and creators to bring ideas to life across formats and platforms
- Experiment with new formats, platforms, and AI tools to enhance ad performance and push creative boundaries
Skills & Experience Required:
- Proven experience creating high-performing Meta ads (UGC, video, statics, carousel, hooks)
- Strong creative analytics skills – confident interpreting metrics and acting on insights
- Experience briefing and collaborating with creative talent (designers, editors, creators)
- Organised, fast-moving, and able to deliver across multiple projects at once
- Experience across TikTok, Pinterest, and Google Ads
Why Apply?
- Be at the forefront of a fast-scaling D2C wellness brand with global reach
- Play a company-shaping role with scope to build out the creative function
- Freedom to experiment, innovate, and see your ideas deliver real impact
- Clear career progression opportunities, including potential to grow into leadership
- Great benefits: 25 days holiday + birthday off, flexible hours, hybrid working (3 days in office), ability to work abroad up to 3 weeks per year, pension
We are an equal opportunities employer and welcome applications from all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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Creative Paid Media Strategist employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Paid Media Strategist
✨Tip Number 1
Get your portfolio ready! Showcase your best creative work, especially those high-performing Meta ads. We want to see how you’ve turned data into eye-catching concepts that drive results.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. We’re all about collaboration, so don’t hesitate to reach out and chat about creative strategies or trends in the D2C space.
✨Tip Number 3
Prepare for the interview by brushing up on your creative analytics skills. Be ready to discuss how you interpret metrics and use insights to shape campaigns. We love candidates who can back their creativity with data!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re keen to see how you can contribute to our fast-growing team and help us push creative boundaries.
We think you need these skills to ace Creative Paid Media Strategist
Some tips for your application 🫡
Show Off Your Creativity: This is your chance to shine! Make sure your application reflects your creative flair. Use engaging language and showcase your unique style, especially in your cover letter and portfolio.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience with Meta ads and other platforms mentioned in the job description. We want to see how you fit into our vision!
Highlight Your Data Skills: Since this role is all about blending creativity with data, make sure to mention any experience you have with analysing performance metrics. Show us how you've used insights to drive successful campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Creative Metrics
Familiarise yourself with key performance metrics like hook rate, CTR, and CVR. Be ready to discuss how you've used these insights in past campaigns to drive results. This shows you can blend creativity with data-driven decision-making.
✨Showcase Your Portfolio
Bring along examples of your best work, especially high-performing Meta ads and any UGC or video content you've created. Highlight the thought process behind each piece and how it contributed to campaign success. Visuals speak volumes!
✨Collaborative Spirit
Prepare to talk about your experience working with designers, editors, and creators. Share specific examples of how collaboration led to successful outcomes. This role is all about teamwork, so showing you can play well with others is key.
✨Be Ready to Experiment
Discuss your willingness to try new formats and platforms, including any AI tools you've experimented with. Share any innovative ideas you have for future campaigns. This will demonstrate your forward-thinking approach and adaptability in a fast-paced environment.
