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- Tasks: Lead content strategy and integrated marketing campaigns to boost brand awareness and member engagement.
- Company: Join a global financial services association committed to diversity and sustainable change.
- Benefits: Enjoy remote work flexibility with occasional travel to London and a supportive team culture.
- Why this job: Be part of a dynamic team driving impactful campaigns in a fast-paced, creative environment.
- Qualifications: Experience in content marketing, exceptional writing skills, and proficiency in digital marketing tools required.
- Other info: Major Players is a proud B Corp™, promoting equity and inclusion in the workplace.
The predicted salary is between 42500 - 51000 £ per year.
My client, a global financial services association, is seeking a Content and Campaigns Manager to join its Marketing and Communications team. This pivotal role will lead their content strategy and integrated marketing campaigns, driving brand awareness, thought leadership, and member engagement on a global scale.
If you’re a strategic thinker with a knack for creative execution and a data-driven approach, this could be for you!
The Role: The Content & Campaigns Manager will be instrumental in defining and delivering the brand and digital presence. Working closely with the Head of Marketing & Communications and the Senior Insights & Engagement Manager to identify key communication priorities and ensure they remain agile in responding to emerging issues.
Key Responsibilities:
- Content Strategy & Development: Develop and execute a comprehensive content strategy that aligns with the marketing communications plan, business objectives, and brand positioning. Ensuring a best-in-class digital presence, leading the creation of high-quality, multi-channel content, including viewpoints, blogs, case studies, videos, and other multimedia assets.
- Campaign Management: Plan, execute, and optimise integrated marketing campaigns across digital and traditional channels to drive engagement and support member recruitment. Leveraging data-driven insights to enhance campaign performance and work with the Digital Officer to manage multi-channel content distribution.
- Stakeholder Collaboration: Partner with internal teams, members, and strategic partners to produce content, ensuring seamless coordination and cohesive messaging across marketing, PR, and digital.
- Analytics & Performance Measurement: Monitor and report on the effectiveness of content and campaigns.
Experience & Skills:
- Proven experience in content marketing and campaign management.
- Exceptional writing, editing, and storytelling skills.
- Demonstrated success in conceptualising and executing creative, multi-channel campaigns.
- Proficiency in digital marketing tools, including SEO, Google Analytics, marketing automation platforms, and social media management tools.
- Proficiency in content creation tools like Canva, Adobe, and InDesign.
- Experience managing multiple stakeholders and working in a fast-paced, agile environment with a strategic mindset and keen attention to detail.
- Ability to understand complex topics and develop thought leadership content.
Location & Workplace Policy: Remote, UK. Travel to London around once a month.
Please get in contact with: chloe.fleming@majorplayers.co.uk
Please note that due to the large number of applications, I will only be able to respond to suitable candidates.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Content and Campaigns Manager employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and Campaigns Manager
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and integrated campaigns. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our strategy during any discussions.
✨Tip Number 2
Showcase your experience with data-driven insights by preparing examples of past campaigns you've managed. Be ready to discuss how you used analytics to optimise performance, as this is a key aspect of the role.
✨Tip Number 3
Network with professionals in the financial services sector or those who have worked in similar roles. Engaging with industry peers can provide valuable insights and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your approach to stakeholder collaboration. Think of specific instances where you successfully coordinated with multiple teams to deliver cohesive messaging, as this will demonstrate your ability to thrive in a collaborative environment.
We think you need these skills to ace Content and Campaigns Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and campaign management. Use specific examples that demonstrate your writing, editing, and storytelling skills, as well as your proficiency with digital marketing tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creative execution abilities. Mention how your experience aligns with the role's responsibilities, particularly in developing content strategies and managing integrated marketing campaigns.
Showcase Your Analytical Skills: In your application, emphasise your ability to monitor and report on campaign effectiveness. Provide examples of how you've used data-driven insights to enhance campaign performance in previous roles.
Highlight Collaboration Experience: Discuss your experience working with various stakeholders, including internal teams and external partners. Illustrate how you have successfully coordinated messaging across different channels to achieve cohesive marketing efforts.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in developing and executing content strategies. Highlight specific examples where your strategic thinking led to successful campaigns, and how you aligned content with business objectives.
✨Demonstrate Your Campaign Management Expertise
Talk about your experience in planning and executing integrated marketing campaigns. Use data-driven insights to illustrate how you've optimised campaign performance in the past, and be ready to discuss the tools you used for analytics.
✨Highlight Collaboration Experience
Since this role involves working closely with various stakeholders, share examples of how you've successfully collaborated with internal teams and external partners. Emphasise your ability to ensure cohesive messaging across different channels.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creativity and problem-solving skills. Think of instances where you had to conceptualise and execute a creative campaign under tight deadlines, and be ready to explain your thought process.
