At a Glance
- Tasks: Lead the creation of a new audience marketing function and direct social-first content strategy.
- Company: Join a globally recognised entertainment group with major TV shows.
- Benefits: Competitive salary, flexible working, and a full benefits package.
- Other info: Hybrid working in London with a start date targeting Q4 2026.
- Why this job: Shape the future of audience engagement in a dynamic entertainment environment.
- Qualifications: 7-10 years' experience in social-first campaigns and strong creative ownership.
The predicted salary is between 75000 - 80000 £ per year.
A globally recognised entertainment and media group, home to some of the biggest shows on TV, is looking for a Social-First Creative Lead. This is a rare chance to define a new function from the ground up, working across major titles and new launches, creating directly with the audiences who watch them.
Key Responsibilities
- Shape and build a brand new audience marketing function from scratch, defining process and approach as you go.
- Direct social-first content and video strategy across major entertainment titles.
- Build and directly manage relationships with creators and influencers, not just brief an agency to handle it.
- Collaborate with global broadcast and streaming partners on joint marketing initiatives.
- Identify and run owned paid and organic social activity, directing specialist agencies where needed.
- Present to and influence senior stakeholders across the business, pitching your own ideas and direction.
Skills & Experience
- 7-10 years' experience, with a clear track record of progression into strategist or lead-level responsibility over the last 2-3 years.
- Strong track record of leading social-first or audience-first campaigns, ideally ones you originated and drove yourself.
- Experience should come from consumer brands, ideally brands that have scaled to global audiences.
- Experience across freelance, agency, or in-house settings all welcome, provided you've had genuine ownership of the creative output.
- Working familiarity with Adobe Suite and a basic understanding of paid social/ad platforms.
- Comfortable and fluent with AI tools in creative workflows.
Personal Attributes
- Comfortable with ambiguity, happy building process as you go rather than following an existing one.
- Genuinely curious, always experimenting with new formats, platforms and ideas.
- Confident presenting and pitching to senior stakeholders.
Salary & Benefits
£75,000 - £80,000 DOE. Some flexibility on offer for an exceptional candidate. Full benefits package to be confirmed.
Location & Workplace Policy
London based, hybrid working. Targeting a Q4 2026 start.
PLEASE READ: To apply, please attach your PORTFOLIO with social creative work clearly visible. Alternatively, if you upload your CV, you must include a link to your portfolio on your CV. Applications without portfolios will not be considered.
StudySmarter Expert Advice🤫
We think this is how you could land Social-First Creative Lead @ Global Entertainment Group in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social-First Creative Lead @ Global Entertainment Group in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
