At a Glance
- Tasks: Lead social media strategy and grow a vibrant online community for a wellness brand.
- Company: Fast-growing D2C wellness brand with a mission-driven approach.
- Benefits: Competitive salary, private medical insurance, stock options, and free products.
- Other info: Flexible hybrid working culture in a close-knit startup environment.
- Why this job: Join a passionate team at a pivotal moment and make a real impact.
- Qualifications: 4-5 years of social media experience and community-building skills.
The predicted salary is between 50000 - 55000 € per year.
A fast-growing, mission-led D2C wellness brand is looking for a Social Media & Community Lead to take full ownership of their social presence and community strategy. This is a rare opportunity to join a small, ambitious team at a pivotal moment: a fresh rebrand, a growing product range, and a passionate, highly engaged audience.
Key Responsibilities
- Take the reins on social strategy across the brand's key platforms, deciding what gets made, how it shows up, and how it performs.
- Identify, build and manage partnerships with YouTube creators who align with the brand's values and can credibly reach new audiences.
- Nurture and grow a large, already-thriving online community.
- Turn loyal customers into active advocates by designing a referral and community programme that drives measurable commercial impact.
- Get stuck in with content creation yourself, shooting and cutting on your phone when the moment calls for it, and working with the in-house creative team.
Skills & Experience
- Solid social media experience (4-5 years) within a consumer-facing brand — DTC, health or wellness background a real plus.
- A track record of building communities, not just growing follower counts — you know the difference and you've delivered the former.
- You can pick up a phone, film something that feels native and real, and know instinctively whether it lands.
- You understand how the platforms actually work, not surface-level best practice, but the kind of knowledge that comes from testing, failing and iterating.
- Analytical enough to know when the numbers are telling you something, but not so dependent on data that you lose your gut instinct.
- You've thrived in a small, fast-moving environment where nobody's handing you a playbook.
Personal Attributes
- You're motivated by the mission, not just the metrics; this is a brand with real purpose and you want to be part of that.
- Comfortable operating with autonomy and finding your own way through ambiguity.
- Sharp enough commercially to know when creative ideas need to earn their keep.
Salary & Benefits
- £50,000–£55,000
- Private medical insurance
- Stock options
- Learning & development budget
- Monthly wellbeing and recognition perks
- Free products for you, your friends and family
Location & Workplace Policy
- London-based
- Hybrid working: 2–3 days in the office per week
- Flexible, relaxed working culture
- Small, close-knit team with a genuine startup mentality
- Reports into the Head of Brand
If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk
Social and Community Lead in City of London employer: Major Players | B Corp™
Join a dynamic and mission-driven D2C wellness brand in London, where you'll have the opportunity to shape our social media presence and community strategy within a supportive and flexible work culture. With a focus on personal growth, we offer a range of benefits including private medical insurance, stock options, and a dedicated learning budget, all while working alongside a passionate team that values creativity and autonomy. This is more than just a job; it's a chance to make a meaningful impact in a thriving environment that prioritises well-being and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social and Community Lead in City of London
✨Tip Number 1
Get your social media game on point! Start by showcasing your personality and creativity on platforms like Instagram and TikTok. Share content that resonates with the brand's mission and values, and don't be afraid to experiment with different formats.
✨Tip Number 2
Network like a pro! Reach out to creators and influencers who align with the brand's ethos. Building genuine relationships can open doors to collaborations that will elevate your community strategy.
✨Tip Number 3
Dive into the data! Keep an eye on engagement metrics and community feedback. Use this info to tweak your approach and ensure you're nurturing a thriving online community that feels connected and valued.
✨Tip Number 4
Apply through our website! We want to see your passion for wellness and community shine through. Show us how you can turn loyal customers into advocates and make a real impact in our growing team.
We think you need these skills to ace Social and Community Lead in City of London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for wellness and community shine through. We want to see that you’re not just in it for the metrics but genuinely care about making a difference.
Tailor Your Experience:Make sure to highlight your relevant social media experience and community-building skills. We’re looking for someone who knows the ins and outs of DTC brands, so don’t hold back on those achievements!
Be Authentic:We love creativity! If you’ve got examples of content you’ve created or campaigns you’ve led, share them. Show us your unique style and how you can bring that to our brand’s voice.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Understand their algorithms, trends, and what content performs best on each. This knowledge will help you demonstrate your expertise and show that you can hit the ground running.
✨Showcase Community Building Skills
Prepare examples of how you've successfully built and nurtured online communities in the past. Be ready to discuss specific strategies you used to engage followers and turn them into advocates. This will highlight your ability to create meaningful connections, which is crucial for this role.
✨Bring Your Creative A-Game
Since content creation is part of the job, come prepared with ideas for engaging posts or campaigns. If possible, bring a portfolio or examples of your previous work. This will not only showcase your creativity but also your hands-on approach to content.
✨Align with the Brand's Mission
Research the brand’s mission and values thoroughly. Be ready to articulate why you’re passionate about their purpose and how you can contribute to it. Showing genuine enthusiasm for the brand will set you apart from other candidates who may focus solely on metrics.
