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- Tasks: Lead marketing strategy and execute campaigns for a flagship health product.
- Company: Fast-growing healthcare business with a focus on innovation.
- Benefits: Competitive salary, remote work, and opportunity to shape impactful marketing strategies.
- Other info: 3-6 month contract with potential for career growth in a dynamic environment.
- Why this job: Make a real difference in healthcare by launching and scaling consumer services.
- Qualifications: Proven senior marketing experience with strong campaign planning skills.
The predicted salary is between 55000 - 65000 £ per year.
We’re partnering with a fast-growing healthcare business that are looking for a Senior Marketing Manager to join on a 3-6 month fixed-term contract to lead strategic project focused on launching and scaling existing products and new offerings. This is an excellent opportunity for a commercially minded marketer who combines strategic thinking with hands-on delivery. You’ll take ownership of proposition development, go-to-market planning and integrated campaign execution for a consumer service in a highly trust-driven category. Working closely with the Head of Marketing, you’ll play a key role in shaping how these services are positioned and brought to market.
Key Responsibilities
- Lead the marketing strategy and go-to-market planning for a flagship health product.
- Refine product positioning, messaging and value propositions to improve customer appeal and conversion.
- Deliver an integrated campaign across paid media, digital, PR and owned channels.
- Coordinate with internal stakeholders across product, operations and digital teams.
- Manage external agencies to ensure campaigns are delivered effectively and on budget.
- Partner with the digital team to optimise website performance and conversion journeys.
Skills & Experience
- Proven experience in a senior marketing role with responsibility for strategy and execution.
- Strong background in product or proposition marketing.
- Experience launching and scaling consumer-facing products or services.
- Excellent integrated campaign planning and delivery skills.
- Confident managing agencies and cross-functional stakeholders.
- Experience in healthcare or similarly trust-based categories is beneficial but not essential.
Project Scope & Duration
3–6 month fixed-term contract, starting ASAP. Salary £55,000 - £65,000 pro rata.
Location & Workplace Policy
Primarily remote, with occasional travel to London for meetings.
Our freelance roles move quickly, so if you’re interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Senior Marketing Manager in City of London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in healthcare. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and strategies. When you get the chance to chat with potential employers, share specific examples of how you've successfully launched products.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like the one offering this Senior Marketing Manager role. Express your interest and see if they have any upcoming opportunities.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your credentials and availability. Plus, it shows you're serious about the role and want to be part of our community.
We think you need these skills to ace Senior Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in strategic marketing, product positioning, and integrated campaigns. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in launching consumer-facing products and how you can bring that expertise to our team.
Showcase Your Campaign Experience: We love seeing real-world examples! Include details about integrated campaigns you've led, especially those involving digital, PR, and paid media. This will help us understand your hands-on delivery skills and strategic thinking.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the quickest way for us to receive your credentials and get the ball rolling. We’re excited to see what you bring to the table!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the healthcare products you'll be marketing. Research their features, benefits, and how they stand out in the market. This will help you articulate your ideas on product positioning and messaging during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific integrated campaigns you've led in the past. Highlight your role in planning and execution, and be ready to share metrics that demonstrate your success. This will show your potential employer that you have the hands-on delivery experience they're looking for.
✨Understand the Trust Factor
Since this role is in a trust-driven category, be prepared to discuss how you would approach marketing in a sensitive industry like healthcare. Think about how you can build trust with consumers and what strategies you would implement to ensure compliance and ethical marketing.
✨Engage with Stakeholders
Demonstrate your ability to coordinate with various teams by discussing how you've successfully managed cross-functional stakeholders in previous roles. Be ready to provide examples of how you’ve collaborated with product, operations, and digital teams to achieve campaign goals.