At a Glance
- Tasks: Lead the CRM strategy for 18+ brands across the UK and US.
- Company: Join a renowned multi-brand hospitality group in London.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Exciting opportunity to bridge marketing and IT in a high-visibility role.
- Why this job: Make a real impact on customer engagement in a transformative role.
- Qualifications: Proven CRM leadership experience and strong technical platform knowledge.
The predicted salary is between 60000 - 80000 € per year.
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US.
This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets.
You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Champion multi-market CRM best practice across the business
Proven CRM leadership experience, ideally within a multi-brand or high-volume environment.
Strong technical platform knowledge, Salesforce Marketing Cloud, Braze, Bloomreach, or similar enterprise CDP/CRM tools.
Confident bridging marketing and IT teams on data, segmentation and integration requirements.
Multi-market or global CRM experience essential.
Hospitality, travel, leisure or multi-brand retail background preferred.
High-impact, high-visibility role at a business going through an exciting period of transformation.
Senior CRM & Loyalty Manager in City of London employer: Major Players | B Corp™
Join one of the UK's most iconic multi-brand hospitality groups, where you'll thrive in a dynamic and ambitious work culture that champions innovation and collaboration. With a strong focus on employee growth, you'll have the opportunity to lead a high-impact CRM function while working alongside a talented marketing team in a vibrant London setting. Enjoy the benefits of a supportive environment that values diversity and inclusion, offering you the chance to make a meaningful impact across multiple brands in both the UK and US markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Loyalty Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and CRM space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM strategies. Familiarise yourself with their brands and think about how your experience can elevate their CRM game. Show them you’re not just another candidate!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our team directly. Let’s make your next career move happen!
We think you need these skills to ace Senior CRM & Loyalty Manager in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with CRM platforms and any leadership roles you've had, especially in multi-brand environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive performance across multiple brands. Be sure to mention any relevant experience in hospitality or high-volume environments.
Showcase Your Technical Skills:Since this role involves bridging marketing and IT, make sure to highlight your technical platform knowledge. Mention specific tools like Salesforce Marketing Cloud or Braze, and give examples of how you've used data to improve engagement.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Iterable. Brush up on your technical knowledge and be ready to discuss how you've used these tools to drive performance in previous roles.
✨Showcase Your Leadership Skills
As a Senior CRM Manager, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, especially in high-volume environments. Highlight your ability to bridge the gap between marketing and IT, as this is crucial for the role.
✨Demonstrate Multi-Market Experience
Since this role involves working across UK and US markets, come prepared with specific examples of your experience in multi-market CRM strategies. Discuss how you’ve adapted campaigns for different audiences and what results you achieved.
✨Be Data-Driven
The job requires a strong focus on data and performance reporting. Be ready to talk about how you've used data to improve engagement and conversion rates in your previous roles. Bring along any metrics or case studies that showcase your success.
