At a Glance
- Tasks: Lead brand strategy and campaigns across DTC and retail channels.
- Company: Fast-growing, purpose-led consumer brand with a loyal following.
- Benefits: Competitive salary, share options, 25 days holiday, and flexible working.
- Other info: Hybrid working in Central London with excellent career development opportunities.
- Why this job: Join at an exciting time and make a real impact on brand growth.
- Qualifications: Experience in brand management within consumer-facing environments.
The predicted salary is between 60000 - 70000 € per year.
I am currently partnering with a fast-growing, purpose-led consumer brand that has built a genuinely loyal following and is now scaling hard. With a thriving DTC operation at its core and an emerging presence in retail and grocery, this is a brand people love, and the commercial momentum behind it is real. They are looking for a Senior Brand Manager to join the team at an exciting inflection point, someone who can hold the brand with both hands while driving it forward across every touchpoint, from the website to the shelf.
The Mission
As Senior Brand Manager, you will own the brand across both DTC and retail channels. Your mandate is to build brand equity, drive growth through brilliant campaign work, and ensure the brand shows up consistently and compellingly wherever a consumer encounters it.
Core Responsibilities
- Brand Strategy: Own and evolve the brand strategy, ensuring a consistent tone, look and feel across all channels.
- DTC: Lead brand-led campaigns across owned digital channels; email, social and web, working closely with performance and CRM to ensure brand and acquisition work in harmony.
- Retail & Grocery: Support the brand's growing retail presence, overseeing in-store activation and NPD launches into grocery, ensuring the brand translates beautifully off-screen and onto shelf.
- Campaign Development: Lead integrated campaigns from brief through to execution, working with a lean team and external creative partners to punch above your weight.
- Customer Insight: Use data and customer insight to inform brand decisions and track brand health, you're comfortable with analytics without being led by them.
The Ideal Profile
- Brand management experience within a consumer-facing environment; DTC, food and drink, health and wellness, lifestyle or similar.
- Comfortable working across both DTC and retail, you understand the nuances of each without needing a huge team around you.
- Entrepreneurial by nature, you're used to making things happen with limited resource and thrive in a fast-moving environment.
- A creative thinker who is also commercially grounded, you connect brand to business outcomes.
- Experience in a start-up or scale-up is a real advantage.
Location & Workplace Policy
Central London. Hybrid working, 2-3 days office.
Salary & Benefits
£60,000 - £70,000 per annum plus share options. 25 days holiday, pension, private health, £1000 flexi benefits, flexible working options.
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton.
Senior Brand Manager in City of London employer: Major Players | B Corp™
Join a fast-growing, purpose-led consumer brand in Central London that values creativity and entrepreneurial spirit. With a strong commitment to diversity, equity, and inclusion, the company fosters a collaborative work culture where employees can thrive and grow, offering generous benefits including flexible working options, private health, and share options. This is an exciting opportunity to make a meaningful impact on a beloved brand at a pivotal moment in its journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your brand passion! When you get the chance to chat with hiring managers, share your thoughts on their brand and how you can contribute. This shows you're not just another candidate; you're genuinely interested in their mission.
✨Tip Number 3
Prepare for interviews by diving deep into the brand's current campaigns and performance. Be ready to discuss how you can elevate their DTC and retail presence. This will demonstrate your commitment and understanding of their needs.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior Brand Manager in City of London
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for the brand shine through. We want to see how much you love what we do and how you can contribute to our mission. Make it personal and relatable!
Tailor Your CV:Don’t just send a generic CV! We’re looking for someone who understands the nuances of both DTC and retail. Highlight your relevant experience in these areas and show us how you've made an impact in similar roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain why you’re the perfect fit for the Senior Brand Manager role. Be sure to connect your past experiences with our brand's needs and values.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Let’s get started!
How to prepare for a job interview at Major Players | B Corp™
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and current campaigns. Understand what makes it tick and how it resonates with its audience. This knowledge will help you articulate how you can contribute to its growth and maintain its identity.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight your role in driving brand equity and how your strategies have resulted in measurable growth. Be ready to discuss the creative process and the impact of your decisions on both DTC and retail channels.
✨Emphasise Data-Driven Decisions
Since customer insight is key for this role, come equipped with examples of how you've used data to inform brand strategies. Discuss how you've tracked brand health and adjusted campaigns based on analytics, showing that you're comfortable with numbers but not solely reliant on them.
✨Demonstrate Your Entrepreneurial Spirit
This brand thrives in a fast-paced environment, so share instances where you've made things happen with limited resources. Talk about your ability to adapt and innovate, showcasing your creative thinking alongside a strong commercial grounding.
