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- Tasks: Lead CRM strategies across Email, Push, and SMS for a global fashion brand.
- Company: Join an iconic fashion retailer with a vibrant community of over 10 million.
- Benefits: Enjoy up to 40% brand discount, free gym access, and structured learning support.
- Other info: Dynamic role with genuine progression opportunities in a culturally relevant company.
- Why this job: Make a real impact in a pivotal growth phase of a renowned brand.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 40000 - 50000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices
4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred)
Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp)
Strong analytical skills, able to turn data into commercial insight and recommendations
Excellent stakeholder management and presentation skills in complex, cross-functional organisations
Join an iconic, culturally relevant brand at a major transformation moment
Full ownership of CRM across retention, loyalty and multi-channel
Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more
Structured L&D support and genuine progression opportunity
CRM Project Executive in City of London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Project Executive in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the brand's values and recent projects. Show them you’re not just another candidate; you’re genuinely excited about their mission and how you can contribute.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in CRM management. Use data to back up your achievements and demonstrate how you can drive results.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
We think you need these skills to ace CRM Project Executive in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel CRM, especially if you've worked with platforms like Salesforce Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail and how your analytical skills can drive insights for our team. Keep it engaging and relevant to the job description.
Showcase Your Stakeholder Management Skills: Since this role involves working with various teams, make sure to highlight any experience you have in managing stakeholders. We love seeing examples of how you've successfully collaborated across departments in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM management, especially with platforms like Salesforce Marketing Cloud. Brush up on your knowledge of email, push, and SMS strategies, as well as how they integrate across multiple channels. This will show that you’re not just familiar with the tools, but you can also leverage them effectively.
✨Data Storytelling is Key
Prepare to discuss how you’ve turned data into actionable insights in previous roles. Think of specific examples where your analytical skills led to improved retention or loyalty outcomes. Being able to present these stories clearly will impress senior stakeholders and demonstrate your value.
✨Show Off Your Stakeholder Management Skills
Since this role involves working with various teams, be ready to share experiences where you successfully managed cross-functional relationships. Highlight any challenges you faced and how you navigated them. This will showcase your ability to collaborate and influence others.
✨Emphasise Your Leadership Experience
If you’ve coached or managed a team before, make sure to highlight this during your interview. Discuss your approach to embedding agile practices and how you’ve fostered a culture of learning within your team. This will demonstrate your readiness to take ownership and lead initiatives.