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- Tasks: Lead CRM strategies across Email, Push, and SMS for a global fashion brand.
- Company: Join an iconic fashion retailer with a vibrant community of over 10 million.
- Benefits: Enjoy up to 40% discount, free gym access, and structured learning opportunities.
- Other info: Be part of a culturally relevant brand during a major transformation.
- Why this job: Make a real impact in a pivotal growth phase of a renowned brand.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 50000 - 65000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices
4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred)
Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp)
Strong analytical skills, able to turn data into commercial insight and recommendations
Excellent stakeholder management and presentation skills in complex, cross-functional organisations
Join an iconic, culturally relevant brand at a major transformation moment
Full ownership of CRM across retention, loyalty and multi-channel
Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more
Structured L&D support and genuine progression opportunity
CRM Manager - Travel in City of London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research the brand's values, recent campaigns, and their CRM strategies. Show them you’re not just another candidate but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on retention and loyalty. Use data to back up your claims – numbers speak volumes!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace CRM Manager - Travel in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with retention and loyalty programmes, and don’t forget to mention any hands-on expertise with platforms like Salesforce Marketing Cloud. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail and how your skills align with our needs. Share specific examples of your past successes in CRM management that demonstrate your analytical skills and stakeholder management prowess.
Showcase Your Analytical Skills: Since this role involves turning data into actionable insights, make sure to highlight your analytical abilities. Include examples of how you've used data to drive decisions or improve performance in previous roles. We love a good story backed by numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our iconic brand!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools mentioned in the job description, especially Salesforce Marketing Cloud. Brush up on your technical skills and be ready to discuss how you've used these platforms to drive retention and loyalty in previous roles.
✨Data Storytelling is Key
Prepare to showcase your analytical skills by bringing examples of how you've turned data into actionable insights. Think about specific campaigns where your analysis led to improved performance and be ready to present these stories clearly and confidently.
✨Stakeholder Management Savvy
Since this role involves working with various teams, practice articulating your experience in stakeholder management. Be prepared to discuss how you've navigated complex organisational structures and built relationships to achieve CRM goals.
✨Show Your Passion for Retail
This is a fashion and lifestyle brand, so let your enthusiasm for the industry shine through. Research the company’s values and recent initiatives, and be ready to discuss how your personal interests align with their brand ethos during the interview.