At a Glance
- Tasks: Lead CRM strategy, focusing on email, SMS, and loyalty programmes.
- Company: Join a beloved premium lifestyle brand with a growing presence.
- Benefits: Competitive salary, creative environment, and opportunity for career growth.
- Other info: Work closely with senior leadership and an in-house creative team.
- Why this job: Make a real impact in a dynamic role with full ownership of CRM.
- Qualifications: 5+ years in CRM or loyalty marketing, ideally in luxury brands.
The predicted salary is between 60000 - 75000 £ per year.
A well-loved, premium lifestyle brand with a growing retail footprint across the UK is looking for a CRM & Loyalty Manager to cover a 12-month maternity leave, starting at the end of August or in September, with a handover period built in.
You'd be a team of one, owning the full retention mix, email as the main focus, plus SMS, direct mail and brochure drops, while working closely with an in-house creative team, briefing designers and guiding copywriters.
Beyond core retention, there's a brief to evolve an existing loyalty proposition (VIP events, private sales, store activations) and a genuine omnichannel opportunity to connect in-store and online customer data.
- Own the end-to-end CRM strategy across email, SMS, direct mail and brochure
- Brief and steer an in-house creative team on design and copy
- Segment audiences using behavioural, transactional and demographic data
- Evolve loyalty levers including VIP events, private sales and in-store activations
- Identify opportunities to connect the in-store and online customer experience
5+ years' CRM, retention or loyalty marketing experience within a luxury, premium or elevated brand (fashion, jewellery, made-to-order, subscription, or similar, sector agnostic)
Strong balance of creative and analytical skills; comfortable briefing creative teams and troubleshooting data
Experience with behavioural triggers and longer purchase journeys (not a fit for heavy discount/flash-sale environments)
Join a well-established, growing premium brand at an exciting stage
Full ownership of the CRM and loyalty function
Work closely with senior leadership and an in-house creative team
CRM Manager - Maternity Cover FTC in City of London employer: Major Players | B Corp™
Join a well-loved premium lifestyle brand in London, where you will have the opportunity to take full ownership of the CRM and loyalty function in a supportive and creative environment. With a strong focus on employee growth and a commitment to diversity, equity, and inclusion, this role offers a unique chance to make a meaningful impact while collaborating closely with senior leadership and an in-house creative team. Enjoy a flexible work culture with three days in the office, allowing for a balanced work-life experience in one of the UK's most vibrant cities.
