At a Glance
- Tasks: Lead CRM strategies and enhance customer loyalty for a premium lifestyle brand.
- Company: Join a well-loved, growing premium lifestyle brand in London.
- Benefits: Competitive salary, creative environment, and opportunity for career growth.
- Other info: Work closely with senior leadership and an in-house creative team.
- Why this job: Make a real impact on customer retention and loyalty in a dynamic setting.
- Qualifications: 5+ years in CRM or loyalty marketing with strong creative and analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
A well-loved, premium lifestyle brand with a growing retail footprint across the UK is looking for a CRM & Loyalty Manager to cover a 12-month maternity leave, starting at the end of August or in September, with a handover period built in.
You'd be a team of one, owning the full retention mix, email as the main focus, plus SMS, direct mail and brochure drops, while working closely with an in-house creative team, briefing designers and guiding copywriters.
Beyond core retention, there's a brief to evolve an existing loyalty proposition (VIP events, private sales, store activations) and a genuine omnichannel opportunity to connect in-store and online customer data.
- Own the end-to-end CRM strategy across email, SMS, direct mail and brochure
- Brief and steer an in-house creative team on design and copy
- Segment audiences using behavioural, transactional and demographic data
- Evolve loyalty levers including VIP events, private sales and in-store activations
- Identify opportunities to connect the in-store and online customer experience
5+ years' CRM, retention or loyalty marketing experience within a luxury, premium or elevated brand (fashion, jewellery, made-to-order, subscription, or similar, sector agnostic)
Strong balance of creative and analytical skills; comfortable briefing creative teams and troubleshooting data
Experience with behavioural triggers and longer purchase journeys (not a fit for heavy discount/flash-sale environments)
Join a well-established, growing premium brand at an exciting stage
Full ownership of the CRM and loyalty function
Work closely with senior leadership and an in-house creative team
CRM Manager (FTC) in City of London employer: Major Players | B Corp™
Join a well-loved premium lifestyle brand in London, where you will have the opportunity to take full ownership of the CRM and loyalty function. With a strong focus on employee growth and a collaborative work culture, you will work closely with senior leadership and an in-house creative team, all while contributing to a company that values diversity, equity, and inclusion. Enjoy the unique advantage of being part of a growing brand at an exciting stage, with a commitment to meaningful and rewarding employment.
