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- Tasks: Lead CRM strategies for a globally recognised fashion brand and enhance customer loyalty.
- Company: Join an iconic global fashion and lifestyle retailer with a vibrant community.
- Benefits: Enjoy up to 40% brand discount, free gym access, and structured learning opportunities.
- Other info: Dynamic work environment with genuine progression opportunities.
- Why this job: Make a real impact in a pivotal growth phase of a major brand.
- Qualifications: 4-5+ years in CRM management with strong analytical and stakeholder skills.
The predicted salary is between 50000 - 55000 £ per year.
A globally recognised fashion and lifestyle brand with 60+ stores across Europe and a social community of over 10 million is looking for a CRM Manager to lead retention, loyalty and multi-channel customer lifecycle programmes at a pivotal stage of growth.
As the right-hand to the Head of Retention & Loyalty, you'll own end-to-end CRM across Email, Push and SMS, spanning 5 websites and 3 channels, while shaping loyalty programmes, driving personalisation at scale, and presenting insights to senior stakeholders across the business.
If you're a technically strong CRM professional with a passion for retail and a flair for stakeholder management, this is a genuinely standout opportunity to make your mark.
Key Responsibilities- Lead design, build and optimisation of best-in-class customer journeys focused on retention, personalisation and localisation.
- Own the full multi-channel CRM calendar across Email, Push, SMS and future channels across 5 websites.
- Drive weekly performance reporting, translating data into clear storytelling and actionable insight for senior teams.
- Partner with global tech and analytics to evolve segmentation, lifecycle stages and event triggers.
- Take full ownership of retention and loyalty programme CRM elements, from brief through to execution.
- Work with performance marketing, brand and retail teams on database growth and acquisition initiatives.
- Coach and manage a team of 2 CRM coordinators, embedding agile test-and-learn practices.
- 4–5+ years of CRM management experience in a consumer-facing, high-volume environment (retail or D2C strongly preferred).
- Hands-on expertise with Salesforce Marketing Cloud or comparable platforms (Braze, Responsys, not Mailchimp).
- Proven omni-channel experience across Email, Push and SMS.
- Strong analytical skills, able to turn data into commercial insight and recommendations.
- Excellent stakeholder management and presentation skills in complex, cross-functional organisations.
- Experience managing or mentoring junior team members.
- Join an iconic, culturally relevant brand at a major transformation moment.
- Full ownership of CRM across retention, loyalty and multi-channel.
- Up to 40% brand discount, free on-site gym, Peloton, yoga, kickboxing and more.
- Structured L&D support and genuine progression opportunity.
CRM Manager in City of London employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in CRM management. Use data to back up your achievements and demonstrate how you can drive results for the company.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel strategies and any specific tools like Salesforce Marketing Cloud. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for retail and how you’ve driven customer retention in previous roles. Let us know why you’re excited about this opportunity at our iconic brand.
Showcase Your Analytical Skills: We love data-driven insights! In your application, mention specific examples of how you've turned data into actionable strategies. This will show us you can handle the analytical side of the CRM role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Tools
Make sure you’re well-versed in Salesforce Marketing Cloud or similar platforms. Brush up on your technical skills and be ready to discuss how you've used these tools to drive customer engagement and retention in previous roles.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've turned data into actionable insights. Think about times when your analysis led to improved customer journeys or increased loyalty, and be ready to present these stories clearly.
✨Understand the Brand
Do your homework on the fashion and lifestyle retailer. Familiarise yourself with their brand values, target audience, and current marketing strategies. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Stakeholder Management Questions
Since this role involves working with senior stakeholders, think of examples where you've successfully managed relationships across different teams. Be ready to discuss how you’ve communicated complex ideas and influenced decisions in a cross-functional environment.