At a Glance
- Tasks: Lead and build the email marketing function for a fast-growing ecommerce agency.
- Company: Dynamic D2C performance marketing agency with a collaborative culture.
- Benefits: Competitive salary, £10,000 for professional development, and remote-first setup.
- Other info: Clear progression pathway and a commitment to diversity and inclusion.
- Why this job: Own the retention strategy and make a real impact in a high-energy environment.
- Qualifications: 5+ years in email marketing, team management experience, and expert-level Klaviyo knowledge.
The predicted salary is between 50000 - 55000 £ per year.
A fast-growing, ecommerce-focused performance marketing agency is looking for a Head of Retention to build and lead their email marketing function from the ground up. The agency partners exclusively with D2C and ecommerce brands, delivering performance marketing systems built around profit and growth. With a high-energy, ownership-driven culture and an ambitious leadership team, they're now investing in retention as a core revenue driver, and need the right person to own it completely.
This is a rare opportunity to step into a senior, department-defining role with full autonomy over strategy, team, tech stack, and client delivery. You'll be the agency's foremost authority on email and lifecycle marketing, working directly with the Managing Director and Founder to shape the function at a pivotal moment of growth.
If you thrive in a high-ownership environment, want to build something that's genuinely yours, and have a proven track record driving retention results for ecommerce brands, this is the one.
Key Responsibilities- Take full ownership of the email and lifecycle marketing service across a D2C and ecommerce client portfolio
- Develop email marketing frameworks, automation playbooks, and segmentation strategies that drive measurable revenue
- Build repeatable processes and scalable delivery methodologies across all accounts
- Serve as senior strategic lead on all email accounts, leading QBRs and growing client relationships
- Build and lead the email marketing team, defining structure, hiring, and developing talent
- Oversee campaign planning and delivery: promotional sends, transactional flows, and complex automations
- Define and track KPIs including revenue per email, list growth, deliverability, and CLV
- Act as the agency's thought leader on email marketing trends and platform innovation
- 5+ years of hands-on email marketing experience, agency background strongly preferred
- 2+ years managing and developing a team in a marketing or agency setting
- Expert-level knowledge of Klaviyo; certification highly desirable
- Proven delivery of email strategies for D2C, retail, and lifestyle brands
- Strong analytical skills with the ability to turn data into strategic action
- Commercially aware, understands agency operations, margin, and new business
- Build and own the retention function at a performance-driven ecommerce agency
- Full autonomy over strategy, team structure, and tech stack
- Work with a high-energy, values-led leadership team in a genuinely collaborative environment
- Access to £10,000 in professional development and training
- Clear pathway for progression as the department and agency scale
- Remote-first setup with a team that takes performance seriously
Locations
Head of Retention in Cheshire, Warrington employer: Major Players | B Corp™
Join a dynamic and fast-growing D2C performance marketing agency that champions a high-energy, ownership-driven culture. As the Head of Retention, you'll enjoy full autonomy in shaping the email marketing function while working alongside an ambitious leadership team dedicated to your professional growth, with access to £10,000 for training and development. This fully remote role offers a unique opportunity to make a significant impact in a collaborative environment focused on performance and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retention in Cheshire, Warrington
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Major Players | B Corp™ are looking for when hiring for a Head of Retention.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Major Players | B Corp™ for the Head of Retention, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Major Players | B Corp™ as a Head of Retention, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Major Players | B Corp™’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Retention.
We think you need these skills to ace Head of Retention in Cheshire, Warrington
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Major Players | B Corp™, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Major Players | B Corp™'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Major Players | B Corp™. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Major Players | B Corp™
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Major Players | B Corp™ uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Major Players | B Corp™. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
