At a Glance
- Tasks: Create and execute marketing plans that connect brand strategy to real-life experiences.
- Company: Exciting multi-brand leisure and entertainment group with diverse venues.
- Benefits: Pension, discounts, flexible working, and recognition awards.
- Other info: Office-based in Surrey with flexible home working options.
- Why this job: Join a dynamic team and shape memorable experiences for diverse audiences.
- Qualifications: Experience in brand marketing and project management across multiple sites.
The predicted salary is between 51750 - 63250 £ per year.
Our client is a growing, multi-brand UK leisure and entertainment group with a portfolio of venues spanning sport, social and family experiences.
It’s an estate with very different audiences under one roof, from members and regulars to groups, families and first-time visitors, and it has a clear growth plan for the next few years.
This is a newly created role in the central marketing team, reporting to the Head of Brand & Proposition.
It connects proposition strategy to what happens in venue.
You’ll make sure that what the brand promises is what the customer gets, on site, at every venue.
It’s a business that wants ideas, energy and people who’ll challenge how things have always been done.
The Role
- Build go-to-market plans for propositions across the whole portfolio, covering acquisition, retention and loyalty, visit frequency, spend per visit and advocacy.
- Turn brand and proposition strategy into practical launch plans that venue teams can pick up and run with.
- Work with General Managers and venue teams so propositions are understood, adopted and delivered consistently on the ground.
- Brief the creative and content team on proposition and campaign requirements, and hold the output to the brief.
- Coordinate launches with the CRM, acquisition and commercial teams so every channel lands at the same time.
- Track how propositions perform, gather feedback from venues and use it to sharpen the next launch.
- Give proposition and go-to-market input into masterplanning and decisions on what each destination should be.
- What You’ll Bring
- Experience in brand, proposition or product marketing, with a track record of turning strategy into go-to-market plans and campaign briefs.
- Experience landing national or portfolio-wide initiatives across multi-site teams. You’ll know how to win over a GM who has a venue to run.
- Strong briefing and project management, holding several launches at once without dropping detail.
- Enough presence to bring central and venue teams into the proposition story and keep them there.
- Strategic thinking with practical delivery skills, plus solid Excel.
- Hospitality, leisure, entertainment or multi-site consumer experience is a real plus. So is experience across several brands or audiences rather than just one.
- Familiarity with proposition, portfolio or brand architecture frameworks is desirable, as is a marketing qualification, whether completed or in progress.
- Location & Workplace Policy
- Surrey
- Office-based with flexible ad-hoc home working (up to 2 days per week, agreed by your manager)
- The site isn’t well served by public transport, so you’ll need to drive or live locally. Free on-site parking
- Salary & Benefits
- Pension, Employee Assistance Programme, dental scheme, Ride to Work, enhanced maternity and paternity pay, long-service holiday, recognition awards, free use of facilities, generous discounts across the group, discounted health club membership
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www. majorplayers. co. uk/diversity-equity-inclusion/
Campaign Manager employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
