Product Marketing Manager in Bromley

I am currently partnering exclusively with a market-leading SaaS business to find a commercially-driven Product Marketing Manager to own the go-to-market strategy for their flagship platform. This is a genuinely exciting moment to join. The business is in the middle of a growth transformation, a new Growth Director has joined with a clear commercial mandate, and the core platform has been identified as the primary growth engine. This role sits at the heart of that ambition, responsible for making the product clear, relevant, and easy to sell. If you're a SaaS product marketer who thrives in a scale-up environment, loves being hands-on, and wants to own something meaningful from day one, this is the one.

Mission

Reporting to the Growth Director and working closely with the Head of Product and Head of Technology, you will define how the platform is positioned, communicated, and taken to market. You'll act as the commercial bridge between Product, Growth, and Client Partnerships, translating technical capability into clear value propositions that drive adoption and revenue. The role is primarily focused on the core SaaS platform, with scope to expand into adjacent product lines as the function matures.

Core Responsibilities

• Positioning & Messaging: Define what the platform is, who it's for, and why it matters. Build simple, consistent narratives that move from problem to value to outcome, zero feature-led messaging.
• Go-To-Market Strategy: Own how product updates are brought to market. Ensure alignment across Marketing, BDR and Client Partnerships so everyone is speaking the same language.
• Sales & Client Enablement: Create the one-pagers, use cases, and talk tracks that allow teams to explain the platform simply and position it confidently in client conversations.
• Usage & Data Analysis: Use Mixpanel to interrogate feature adoption and user journeys, translating data into insight that informs messaging and GTM decisions.
• Demand Generation Support: Partner with the Demand & Growth Lead to turn product stories into compelling campaign narratives, enabling pipeline, not owning it.
• Event Marketing: Support and execute quarterly events as conversion drivers, working across the team to maximise their commercial impact.
• Product Feedback Loop: Gather insight from BDRs and Client Partnerships on what resonates, what's confusing, and where value is landing, feeding this back directly into Product.

The Ideal Profile

• SaaS Experience: You have strong B2B SaaS product marketing experience and know how to simplify complex products into compelling commercial narratives.
• Scale-Up Mentality: You're at home in a growth environment, not an enterprise comfort zone. You're adaptable, fast-moving, and comfortable building things from scratch.
• Hands-On by Nature: You're willing to execute campaigns yourself, particularly in the early months, and see it as an opportunity rather than a step down.
• Commercially Aware: You think in pipeline, conversion, and revenue, not just messaging. You're comfortable with KPI accountability and revenue-aligned targets.
• Technically Confident: You can hold your own in conversations with Product and Technology teams, and are comfortable working with product analytics tools.
• Event Marketing Experience: Preferred but not essential, experience using events as a commercial lever is a plus.

Location & Workplace Policy

South East London Hybrid working, 3 days per week on-site

Salary & Benefits

20 days holiday (rising with service), birthday off, pension, private health and free eye tests, Friday socials, annual team trip.

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