At a Glance
- Tasks: Lead brand strategy and marketing for a purpose-driven lifestyle brand.
- Company: Exciting design-led brand with a strong mission and loyal following.
- Benefits: 24 days holiday, enhanced pension, healthcare, and work-from-anywhere policy.
- Other info: Hybrid working in North London with excellent career development opportunities.
- Why this job: Join a high-impact role shaping a modern consumer brand at a pivotal growth stage.
- Qualifications: 8+ years in brand strategy or marketing, with a focus on design and storytelling.
The predicted salary is between 51750 - 63250 £ per year.
I am currently partnering with a purpose-led, design-driven lifestyle brand at an exciting inflection point in its growth journey. Founded by a highly regarded creative, the business has built a loyal following through a distinctive aesthetic, strong emotional storytelling, and a deeply held sense of mission and purpose. The brand has scaled quickly and is growing across DTC, premium retail and international markets. They are heading towards £50M revenue and are looking for a Brand Director to join the senior leadership team and take full ownership of how the brand is built, positioned and grown. This is a rare opportunity to step into a high-impact role at a business with real heart, strong creative foundations, and bold commercial ambitions.
The Mission
As Brand Director, you will report directly to the Growth Director and work in close partnership with the Founder & Creative Director and CEO. Your mandate is to translate founder-led creative energy into a coherent, scalable brand strategy, one that drives awareness, deepens emotional connection, connects brand investment to commercial outcomes, and supports the business as it scales towards a significant revenue milestone. This is not a role for someone looking to execute campaigns or manage production. It is a role for a strategic, commercial brand leader who wants to define the platform, raise the bar, and help shape what a modern design-led consumer brand looks like at scale.
Core Responsibilities
- Brand Strategy & Direction – Own and evolve the brand platform, working closely with the Founder to translate creative vision into clear strategic direction.
- Strengthen positioning, distinctiveness and long-term brand equity across every major customer touchpoint.
- Bring a strong point of view on where the brand should go, how it should evolve, and where it can become more commercially and culturally relevant.
- Connect brand thinking directly to commercial performance — understanding how brand investment translates into growth, loyalty and revenue.
- Brand Marketing & Campaigns – Lead and develop the Brand Manager and Social Media Manager to shape strategy and delivery across campaigns, launches, PR, partnerships and collaborations.
- Define the content and campaign system that fuels every major channel, ensuring output is intentional, consistent and commercially grounded.
- Set the strategic direction for how social and community build brand equity over time.
- Lead and develop the Senior Creative & Production Managers, defining the standards, workflows and production rhythm needed to support a scaling brand.
- Provide direction and challenge on how creative work is planned, prioritised and brought to life across shoots, film and always-on content.
- Build and lead a high-performing brand team, setting the bar for strategic thinking, creative quality and commercial rigour.
- Work cross-functionally with ecommerce, acquisition and product to ensure brand and growth operate as one integrated machine.
- Partner closely with the Founder on brand vision, acting as the strategic voice that translates ideas into plans a team can execute.
Who We Are Looking For
- An experienced brand leader with 8+ years in Brand Strategy, Brand Marketing or Integrated Marketing, ideally within a consumer business where design, story and aesthetic genuinely matter.
- A strategic thinker and commercial operator, someone who understands brand equity, how to build it, and how it connects directly to growth and revenue.
- Someone who can take a founder's vision and turn it into a strategy a team can execute, thinking in years, not weeks, and seeing brand and growth as one machine.
- A people-led leader who builds teams and followership, whose bar is high, whose feedback is useful, and who makes the people around them better.
- Commercially grounded, with the ability to connect brand thinking to channel execution, conversion and growth.
- Experience in DTC, design-led or premium consumer brands is a strong advantage, as is UK and US market exposure.
- A background in brand strategy or brand marketing is essential, this is not a creative direction, art direction or production-led role.
Location & Workplace Policy
North London Hybrid working, 2 days office.
Salary & Benefits
24 days holiday, enhanced pension, healthcare, work from anywhere policy, enhanced parental leave, L&D budget, annual product allowance and staff discounts, annual summer retreat.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further info about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/.
Brand Director employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
