At a Glance
- Tasks: Lead CRM strategies to engage and convert sports enthusiasts into loyal customers.
- Company: Fast-growing sports-tech brand with a passion for skiing and innovation.
- Benefits: Generous gear allowance, private healthcare, and exciting team ski trips.
- Other info: Join a dynamic team with high visibility and autonomy.
- Why this job: Make a real impact in a pivotal growth moment for a game-changing product.
- Qualifications: 2-3 years of CRM experience and a genuine love for skiing.
The predicted salary is between 63000 - 77000 £ per year.
A fast-growing sports-tech brand is looking for a CRM Manager to own and lead their audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying customers. The business uses AI-powered coaching technology to help everyday athletes improve at their sport, and has built a large, loyal community over the last few years. They’re now launching an exciting new lower-cost product tier that’s set to bring a huge wave of new users into the funnel, making CRM one of the most important channels in the business.
This is a hands-on, high-visibility role reporting directly into the Performance Marketing Lead, with real impact tracked at leadership level. You’ll own the channel from acquisition through to purchase - email, in-app and push - plus supporting content like blog posts and landing pages.
This role is only right for someone who genuinely loves skiing. A background as an instructor, a season worked on the mountain, or a deep personal passion for the sport is essential - it matters as much as your CRM experience.
Key Responsibilities
- Grow the audience through lead generation, managing budget and tracking cost per contact
- Get consent right, welcome new users well, and keep the database clean and healthy
- Nurture and segment a large, varied audience so the right message reaches the right person
- Spot rising intent and run sales campaigns around the key moments of the season
- Write and build emails, in-app messages, push notifications, blog content and landing pages
- Protect deliverability so messages consistently land in the main inbox
- Report on what the audience is worth (including LTV and churn) and run a steady stream of tests
Skills & Experience Required
- Around 2-3 years' CRM/lifecycle marketing experience within a consumer, D2C or subscription business
- A strong writer who starts with user insight, not just guesswork
- Already using AI tools to speed up your day-to-day work
- Comfortable owning a channel end-to-end in a small, high-autonomy, fast-paced team
- A genuine passion for skiing is non-negotiable
Nice to have: hands-on experience with Klaviyo or a similar ESP.
Why Apply?
- Own one of the most important growth channels in a fast-scaling, category-defining business
- High-visibility role with direct access to senior leadership
- Join at a pivotal growth moment as a major new product tier launches
- Generous annual gear allowance and private healthcare
- Team offsites including a fully paid ski trip
- Genuine opportunity to build your own identity and make your mark on the channel
We are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
CRM Manager employer: Major Players | B Corp
At Major Players | B Corp™, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in the heart of London. Our team thrives on creativity and innovation, offering ample opportunities for professional growth while working on diverse projects that make a meaningful impact. Join us to be part of a dynamic environment where your contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
