At a Glance
- Tasks: Lead email marketing campaigns and deepen customer relationships for a luxury brand.
- Company: Join an iconic luxury brand with a strong digital and physical presence.
- Benefits: Competitive salary, growth opportunities, and a chance to shape luxury marketing.
- Other info: Be part of a thriving brand focused on craftsmanship and quality.
- Why this job: Take ownership of email marketing in a high-touch luxury environment.
- Qualifications: Experience in email marketing, ideally within luxury retail, and a keen eye for aesthetics.
The predicted salary is between 45000 - 55000 £ per year.
An ambitious, thriving brand in the luxury sector is looking for a CRM Manager to take hands-on ownership of email marketing, playing a key part in deepening relationships with their loyal customer base.
This is a considered, high-touch luxury business with a strong presence across physical and digital retail. As they invest further in CRM, this role sits at the centre of email delivery, working closely with an experienced CRM strategist who shapes the segmentation and lifecycle approach, while you bring it to life through beautifully executed, on-brand campaigns.
It's a role that combines analytical thinking with a genuine eye for luxury aesthetics, designing, building and optimising email across BAU and automated lifecycle sends.
Key Responsibilities
- Design, build and send email campaigns end-to-end, from concept and copy through to build and QA.
- Work closely with a CRM strategist to bring segmentation and lifecycle plans to life across email.
- Own the email calendar, balancing BAU sends with automated flows (welcome, post-purchase, win-back, VIP and seasonal).
- Apply strong segmentation logic to ensure the right message reaches the right customer at the right time.
- Bring a luxury-appropriate tone of voice and aesthetic to every send.
- Manage email build within the brand's ESP, ensuring accuracy, brand consistency and deliverability.
- Analyse campaign performance and use insight to continually refine content and targeting.
- Partner with the wider marketing, e-commerce and creative teams to keep email aligned with broader brand campaigns.
Skills & Experience Required
- Proven experience in an email marketing or CRM execution role, ideally within luxury or premium DTC retail.
- Hands-on experience building and sending campaigns via an ESP such as Klaviyo.
- Strong understanding of segmentation and lifecycle marketing principles.
- A confident, proactive approach, comfortable owning the channel day to day and bringing ideas to the table.
- An eye for luxury tone of voice and aesthetic, balanced with a commercial, data-informed mindset.
- Understanding of the luxury customer mindset and longer purchase cycles is a plus.
Why Apply?
- Join an iconic, thriving brand at an exciting stage of its journey.
- Take hands-on ownership of email within a considered, high-touch luxury environment.
- Genuine opportunity to grow your ownership of the channel as the business scales.
- Be part of a brand built on craftsmanship, quality and a loyal customer following.
CRM Manager in City of London employer: Major Players | B Corp
Join a dynamic media agency in London that champions a collaborative work culture and values employee growth. With a focus on B2B and financial services, you'll have the opportunity to take ownership of impactful campaigns while benefiting from competitive salary packages and a supportive environment that fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
