Regional Sales Manager - Work From Home in England

Do you have proven success winning new on-trade business, growing wine sales, and building long-term relationships with key decision-makers across the wine and hospitality industry? The Area Sales Manager is responsible for driving commercial growth across the on-trade by retaining and developing key accounts, winning new business, and delivering outstanding customer service. The role focuses on building profitable partnerships, identifying new commercial opportunities, and executing brand and sales strategies to grow rate of sale and market presence.

Deliver against budgets set by the business as part of the overall on-trade budget in conjunction with your Head of Sales.

• Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability.
• Deliver excellent levels of customer service across your account portfolio.
• Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level.
• Present account updates and future plans at bi-monthly sales team meetings.
• Identify, develop and deliver insight-driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.

A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans. Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand. Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets.

You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits. An excellent understanding of On-Trade channel (bars, hotels, restaurants). A thorough understanding of premium Wine & Spirits. You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/brand opportunities. You have a strong commercial understanding of customer P&L’s. You are client centric, results driven, proactive and creative, structured, reliable and inquisitive. Creative with a can-do attitude able to overcome challenges and find solutions in order to succeed. Substantial prior sales experience or marketing experience preferably gained working within the drinks industry.

Competitive salary, competitive bonus, up to 20% staff discount, 33 days holiday including public and bank holidays, and we also have a Holiday Purchase Scheme. Life Assurance (worth 3 times your annual salary), a contributory Company Pension Plan, career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes! Access to Retail Trust which includes: Retail Rewards including instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, discounts of up to 30%, access to free counselling and support phone line.

Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating across retail, on-trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on-trade supply network and a growing wine bar estate, Majestic is focused on curating a high-quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK.