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For Companies At a Glance
- Tasks: Drive new business and build strong relationships in the wine industry.
- Company: Join Majestic Wine Group, the UK's largest wines and spirits specialist.
- Benefits: Enjoy competitive salary, bonuses, discounts, and 33 days holiday.
- Other info: Great career development opportunities and a supportive work environment.
- Why this job: Be part of a dynamic team and make an impact in the on-trade market.
- Qualifications: 3+ years in sales, WSET qualified, with a passion for wine.
The predicted salary is between 35000 - 45000 £ per year.
If you have a strong on-trade background, possess a refined palate for wine, and thrive on the adrenaline of building a business from the ground up, this is your vintage!
The Role
The Area Sales Manager will be the key driver in generating new business through Majestic Commercial. You will be responsible for retaining and growing our existing retention clients, identifying new commercial opportunities and delivering excellent customer service.
Job Specifics
- Contract Type: Permanent
- Location: Field Base - Lincolnshire & Leicestershire
- Reporting to: Regional Sales Manager (North Central, North Wales)
Key Responsibilities
- Deliver against budgets set by the business as part of the overall on trade budget in conjunction with your Head of Sales.
- Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability.
- Deliver excellent levels of customer service across your account portfolio.
- Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level.
- Present account updates and future plans at bi-monthly sales team meetings.
- Identify, develop and deliver insight driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.
- Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.
- Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making.
- Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.
- Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets.
Knowledge & Skills Required
- Experience for winning new business in the On-Trade.
- WSET Qualified.
- You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits.
- An excellent understanding of On-Trade channel (bars, hotels, restaurants).
- A thorough understanding of premium Wine & Spirits.
- You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/ brand opportunities.
- You have a strong commercial understanding of customer P&L’s.
- You are client centric, results driven, proactive and creative, structured, reliable and inquisitive.
- Self-motivated, confident and outgoing with the ability to build relationships at various levels.
- Creative with a can do attitude able to overcome challenges and find solutions in order to succeed.
- Energetic and ambitious with the drive and determination to win.
- Excellent communication skills with the ability to influence at all levels.
- Substantial prior sales experience or marketing experience preferably gained working within the drinks industry.
What's In It For You
- Competitive salary.
- Competitive Bonus.
- Up to 20% Staff Discount.
- 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme.
- Life Assurance (Worth 3 times your annual salary).
- A contributory Company Pension Plan.
- Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
- Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line, Long service rewards.
Who Are We
Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating across retail, on-trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on-trade supply network and a growing wine bar estate, Majestic is focused on curating a high-quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK.
Area Sales Manger - Lincolnshire & Leicestershire employer: Majestic Wine
Contact Detail:
Majestic Wine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manger - Lincolnshire & Leicestershire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend wine tastings, trade shows, or local events where you can meet potential clients and other sales professionals. Building relationships is key to landing that Area Sales Manager role.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with hiring managers or during interviews, make sure to highlight your understanding of the on-trade market and your experience with premium wines and spirits. This will set you apart from the competition.
✨Tip Number 3
Prepare for those interviews! Research Majestic Wine Group and come armed with insights about their brands and market position. Be ready to discuss how you can contribute to their growth and success in Lincolnshire & Leicestershire.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Majestic team and ready to dive into the world of wine and spirits.
We think you need these skills to ace Area Sales Manger - Lincolnshire & Leicestershire
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your on-trade background and any relevant sales experience in your application. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Tailor Your Application: Take a moment to customise your CV and cover letter for this specific role. Mention your understanding of the wine and spirits industry and how you can contribute to our growth. It shows us you’re genuinely interested!
Be Personable: We love a good personality! When writing your application, let your enthusiasm shine through. Share why you’re passionate about building relationships in the on-trade and how you can bring that energy to our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Majestic Wine
✨Know Your Wine
Brush up on your wine knowledge, especially the premium varieties. Be prepared to discuss your favourite wines and how they can fit into the Majestic portfolio. This will show your passion and expertise in the on-trade sector.
✨Understand the Business
Familiarise yourself with Majestic Wine Group's brands and their value propositions. Knowing how to articulate their brand vision and positioning will demonstrate your understanding of the market and your potential contribution to their growth.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully built relationships and driven sales in the on-trade channel. Highlight your problem-solving skills and how you've identified opportunities to grow business.
✨Engage with Enthusiasm
Bring your energy and ambition to the interview. Show that you're not just results-driven but also creative and proactive. Your ability to communicate effectively and influence at all levels will be key, so practice articulating your thoughts clearly.