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- Tasks: Drive new business and grow wine sales in the hospitality industry.
- Company: Join Majestic Wine Group, the UK's largest wines and spirits specialist.
- Benefits: Enjoy competitive salary, bonuses, discounts, and 33 days holiday.
- Why this job: Make an impact in a dynamic industry while building lasting relationships.
- Qualifications: 3+ years in sales, WSET qualified preferred, with a passion for wine.
- Other info: Great career development opportunities and a supportive team culture.
The predicted salary is between 35000 - 45000 ÂŁ per year.
We are looking for an individual with a proven track record of winning new on‑trade business, growing wine sales, and building long‑term relationships with key decision‑makers across the hospitality industry.
The Area Sales Manager will be the key driver in generating new business through Majestic Commercial. You will be responsible for retaining and growing our existing retention clients, identifying new commercial opportunities and delivering excellent customer service.
Job Specifics
- Contract Type: Permanent
- Location: Field Base - Wiltshire & West Oxfordshire
Key Responsibilities
- Deliver against budgets set by the business as part of the overall on‑trade budget in conjunction with your Head of Sales.
- Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability.
- Deliver excellent levels of customer service across your account portfolio.
- Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level.
- Present account updates and future plans at bi‑monthly sales team meetings.
- Identify, develop and deliver insight‑driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.
- A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans.
- Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.
- Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision‑making.
- Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.
- Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets.
Knowledge & Skills Required
- Experience for winning new business in the On‑Trade.
- WSET Qualified (Ideal).
- You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits.
- An excellent understanding of the On‑Trade channel (bars, hotels, restaurants).
- A thorough understanding of premium Wine & Spirits.
- You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem‑solving skills and ability to identify sales/ brand opportunities.
- You have a strong commercial understanding of customer P&L’s.
- You are client‑centric, results‑driven, proactive and creative, structured, reliable and inquisitive.
- Self‑motivated, confident and outgoing with the ability to build relationships at various levels.
- Creative with a can‑do attitude able to overcome challenges and find solutions in order to succeed.
- Energetic and ambitious with the drive and determination to win.
- Excellent communication skills with the ability to influence at all levels.
- Substantial prior sales experience or marketing experience preferably gained working within the drinks industry.
What’s In It For You
- Competitive salary
- Competitive Bonus Up to 20%
- Staff Discount 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
- Life Assurance (Worth 3 times your annual salary)
- A contributory Company Pension Plan
- Career development opportunities – we are passionate about nurturing our internal talent, offering career progression supported by our excellent in‑house training schemes!
- Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e‑vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line, Long service rewards
Who Are We
Majestic Wine Group is the UK’s largest end‑to‑end wines and spirits specialist, operating across retail, on‑trade and hospitality through four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and backed by Fortress Investment Group, the business has undergone rapid growth through transformation and acquisitions, formally becoming Majestic Wine Group in 2025. With over 200 retail stores, a nationwide on‑trade supply network and a growing wine bar estate, Majestic is focused on curating a high‑quality, differentiated product range, delivering expert service and expanding its physical and digital footprint across the UK. We look forward to receiving your application! Together we are Majestic!
Area Sales Manager - Wiltshire & West Oxfordshire employer: Majestic Wine
Contact Detail:
Majestic Wine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Wiltshire & West Oxfordshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships is key to landing that Area Sales Manager role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with decision-makers, make sure to highlight your experience in winning new business and growing wine sales. Share specific examples of how you've built long-term relationships in the past – it’ll set you apart from the competition.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Familiarise yourself with Majestic Wine Group’s brands and their value propositions. This will help you articulate how you can contribute to their growth and success in the on-trade market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Majestic team. Let’s make it happen!
We think you need these skills to ace Area Sales Manager - Wiltshire & West Oxfordshire
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your proven track record in winning new on-trade business and growing wine sales. We want to see how your past experiences align with the role, so don’t hold back!
Tailor Your Application: Take a moment to customise your application for this specific role. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you fit into our vision.
Be Personable: We love candidates who can build relationships! In your application, let your personality shine through. Share examples of how you've successfully built long-term relationships in the hospitality industry.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Majestic Wine
✨Know Your Wine & Spirits
Make sure you brush up on your knowledge of wine and spirits, especially the premium brands. Being WSET qualified is a plus, so if you have that certification, be ready to discuss it and how it relates to your sales experience.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully won new business in the on-trade sector. Highlight your strategies for building long-term relationships with key decision-makers and how you've driven sales growth in previous roles.
✨Understand the Business
Familiarise yourself with Majestic Wine Group's brand portfolio and value proposition. Be prepared to discuss how you can contribute to their goals and align your account plans with their overall business objectives.
✨Communicate Effectively
Practice articulating your insights and ideas clearly. During the interview, demonstrate your ability to communicate compellingly, as this role requires influencing various stakeholders and presenting updates at team meetings.